# Luxury Department Store Avatars Harvey Nichols Released an Exclusive NFT Avatar Collection By Laura McQuarrie | Published 2021-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nft-avatar References: [fashionunited.uk](https://fashionunited.uk/news/business/harvey-nichols-enters-the-world-of-nfts/2021120259796) & [harveynichols](http://harveynichols.com/rtfkt)  Harvey Nichols is getting into the creation of non-fungible tokens with its own range of NFT avatars created in collaboration with [Rtfkt Studios’](https://www.trendhunter.com/trends/ar-genesis-hoodie) Clone X Project and revered Japanese contemporary artist Takashi Murakami. The 20,000 avatars are available to international customers yet one of the exclusive digital assets can only be acquired by applying through [Instagram](https://www.trendhunter.com/trends/nars-campaign) or through Harvey Nichols’ website. To enter, participants are asked to share what utility they'd like to see from Clone X NFTs going forward, and the most creative answer will be chosen as the winner. The blockchain-based digital pieces of art are described as Metaverse-ready and they join a growing number of luxury assets that have been created to appeal to the next generation of traders and collectors. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury NFT Avatars:** Harvey Nichols collaborates with Rtfkt Studios and Takashi Murakami to create 20,000 exclusive NFT avatars that cater to the next generation of traders and collectors. - **Blockchain-based Art Collections:** Emerging collections are utilizing blockchain for secure ownership and authenticity verification, which opens up opportunities for artists to create and sell NFT art pieces. - **Metaverse-ready Digital Assets:** The rise of virtual worlds and gaming platforms has led to an increased demand for Metaverse-ready digital assets like NFTs, creating new opportunities for creative artists and tech entrepreneurs. ### Sectors Adopting This - **Luxury Retail:** Traditional luxury retailers like Harvey Nichols are experimenting with NFT design collaborations to expand their business into the digital art world. - **Art and Design:** The blockchain-based NFT art scene is disrupting traditional art marketplaces and providing opportunities for emerging artists. - **Blockchain Technology:** The rise of NFTs is driving the adoption and development of blockchain technology, which is creating new opportunities for entrepreneurs and investors in the tech industry. ## Related on Trend Hunter - [Over-the-Counter NFTs](https://www.trendhunter.com/trends/over-the-counter-nfts.md) - [Customizable Luxury NFT Characters](https://www.trendhunter.com/trends/minny-b.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [NFT Avatar Collaborations](https://www.trendhunter.com/trends/akutar.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Non-Profit NFT Collections](https://www.trendhunter.com/trends/guerlain-nft-collection.md) - [Luxury NFT Drops](https://www.trendhunter.com/trends/prada-nft.md) - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md)