# Rum Brand NFTs Bacardi and Photographer Cam Kirk Created the Brand's First NFT Asset By Laura McQuarrie | Published 2021-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nft-asset References: [wersm](https://wersm.com/bacardi-premium-rum-series-and-nft/) & [BACARDICaskNFT](http://BACARDICaskNFT.com) For National Rum Day, [Bacardi](https://www.trendhunter.com/trends/mtv-video-music-awards1) recently unveiled a new and limited-edition Bacardi Reserva Ocho Sherry Cask Finish rum, and along with it, the brand’s first-ever [NFT asset](https://www.trendhunter.com/trends/nft-energy). In partnership with celebrity photographer Cam Kirk, the rum brand collaborated on its first non-fungible token, which is set to go up for sale as of September. Proceeds from the sale of Bacardi's NFT will support the Backing the B.A.R. project. This project, presented by the [NAACP](https://www.trendhunter.com/trends/denim-tears-x-andr-leon-talley), is focused on extending support to Black business owners with a liquor license or liquor license aspirations. Brands across all industries are now minting their very own digital assets backed by blockchain technology, satisfying collectors' desire for guaranteed exclusivity and authenticity, while also supporting meaningful initiatives. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Brand Nfts:** Brands across all industries can create limited-edition NFT assets that satisfy collectors' desire for exclusivity and authenticity. - **Blockchain-backed Collectibles:** Blockchain technology can add authenticity and value to collectibles across various industries including art, sports, fashion, and now, alcohol. - **Social Responsibility Nfts:** Creating NFTs to support social responsibility initiatives can effectively drive meaningful change while satisfying collectors' wants. ### Industries Being Reshaped - **Alcohol:** Alcohol Brands can explore creating limited-edition NFT assets backed by blockchain technology that support social responsibility initiatives. - **Art:** The art industry can leverage blockchain technology to create unique digital collectibles that provide guaranteed authenticity and exclusivity. - **Fashion:** Fashion brands can mint their own digital assets, exclusive to collectors, with authentication and ownership guaranteed by blockchain technology. ## Related on Trend Hunter - [Exclusive Tequila NFTs](https://www.trendhunter.com/trends/chairmans-reserve.md) - [Collectible Tequila NFTs](https://www.trendhunter.com/trends/tequila-nft.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md) - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve.md) - [Luxury Tequila NFTs](https://www.trendhunter.com/trends/avion-tequila-extra-anejo.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md)