# Virtual Tipping NFTs Stella Artois is Auctioning NFT Art Collectibles to Benefit Bar Staff By Laura McQuarrie | Published 2021-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nft-art-collectibles References: [adweek](https://www.adweek.com/brand-marketing/stella-artois-will-auction-nfts-to-raise-money-for-uk-bar-staff/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [rarible](https://rarible.com/stellaartois) [NFT](https://www.trendhunter.com/trends/nft-cocktails) art collectibles are selling for millions of dollars and [Stella Artois](https://www.trendhunter.com/trends/crisps-artois) is jumping into the world of cryptocurrency collectibles with the first "Non Fungible Tip." The brand's intention is to support the UK hospitality industry by putting [NFT art up for auction](https://www.trendhunter.com/trends/buffalo-trace) and bids started at £1 to align with the Stella Tips campaign. There are four collectible NFT art pieces now on Rarible and each one pays homage to a different aspect of the brand's beer. There's Infinite Skim, Neverending Tip, Spin and The Life Artois, and with the auction of these non-fungible tokens, 100% of the proceeds from the original sale and 10% of each subsequent resale will go towards bar staff tips for the UK hospitality industry. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **NFT Art Collectibles:** Different industries, including beverage companies like Stella Artois, can leverage NFT art collectibles for fundraising and promotional campaigns. - **Cryptocurrency Collectibles:** Industries like hospitality can benefit from cryptocurrency collectibles, such as NFT art, for fundraising and supporting employees during difficult times. - **Non-fungible Tokens for Charity:** The use of NFTs for charitable purposes provides an innovative opportunity to leverage blockchain technology for social good in various industries. ### Where This Applies - **Beverage Industry:** Beverage companies can use NFT art and cryptocurrency to raise funds for causes and increase brand awareness among tech-savvy consumers. - **Hospitality Industry:** The use of NFTs and cryptocurrency collectibles provides a unique way for the hospitality industry to support their employees and other charitable causes. - **Blockchain Industry:** The increasing popularity of NFTs in different industries presents a growing demand for blockchain developers and services, leading to disruptive innovation opportunities. ## Related on Trend Hunter - [Collectible NFT Cocktails](https://www.trendhunter.com/trends/nft-cocktails.md) - [Hospitality NFT Initiatives](https://www.trendhunter.com/trends/chfty-pizzas.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Luxury Restaurant NFTs](https://www.trendhunter.com/trends/chotto-matte-nft.md) - [Collectible Tequila NFTs](https://www.trendhunter.com/trends/tequila-nft.md) - [Beer-Branded Digital Art](https://www.trendhunter.com/trends/tiger-archives.md) - [NFT-Funded Cafes](https://www.trendhunter.com/trends/coffee-bros.md) - [Siren-Themed NFT Collectibles](https://www.trendhunter.com/trends/starbucks-odyssey-1.md) - [Cafe NFT Loyalty Rewards](https://www.trendhunter.com/trends/starbucks-odyssey.md)