# Phygital Apparel Shops American Eagle Announces the Launch of Its 'NFT Apparel Shop' By Niko Pajkovic | Published 2022-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nft-apparel-shop References: [marketingdive](https://www.marketingdive.com/news/american-eagle-outfitters-launches-nft-apparel-shop/626122/) & [ae](https://www.ae.com/ca/en) American Eagle Outfitters continues to embrace the Web3 revolution, announcing the launch of the 'NFT Apparel Shop,' a new 'phygital' shopping hub that will allow customers to buy limited-edition [NFTs](https://www.trendhunter.com/trends/gap-nfts) that are tied to real-world apparel items. Currently, the shop offers eight items including t-shirts and hoodies with graphics designed by Starcatchers, Lemon Friends, The Littles, and WonderPals NFT. The new shop has been purposely designed to merge the [virtual and physical worlds](https://www.trendhunter.com/trends/roblox-x-shopify). However, the company will not accept cryptocurrency transactions. “When we thought about our 15- to 25-year-old customers, the reality is they were not ready for cryptocurrency. And I think after the market rout in the last week or two, I’m not sure any of us are truly ready for cryptocurrency,” said [American Eagle Outfitters’](https://www.trendhunter.com/trends/tryon-haul-lens) Chief Marketing Officer Craig Brommers. Image Credit: American Eagle Outfitters ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Phygital Shopping Experiences:** Businesses can merge physical and virtual shopping by offering limited-edition NFTs that are tied to real-world items. - **NFT Merchandising:** Companies can capitalize on the NFT craze by offering NFTs that are tied to physical products. - **Non-crypto Blockchain Applications:** Businesses can explore blockchain technology beyond cryptocurrencies, such as using NFTs for merchandising. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore merging the virtual and physical shopping experiences using NFTs. - **E-commerce:** E-commerce companies can leverage NFTs for merchandising to offer unique shopping experiences. - **Blockchain Technology:** Businesses in the blockchain technology industry can explore non-cryptocurrency applications of blockchain, such as NFT merchandising. ## Related on Trend Hunter - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Flagship Denim-Focused Stores](https://www.trendhunter.com/trends/american-eagle-1.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Celebratory Logo NFTs](https://www.trendhunter.com/trends/pacsun-logo.md) - [Branded Gamified NFTs](https://www.trendhunter.com/trends/gap-nfts.md) - [E-Commerce NFT Tools](https://www.trendhunter.com/trends/cappasity.md)