# Bizarre Football Ads This NFL on Fox Ad Features TV Broadcasters Leading Alternate Lives By Rahul Kalvapalle | Published 2014-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nfl-on-fox References: [ftw.usatoday](http://ftw.usatoday.com/2014/09/howie-long-barber-nfl-on-fox) & [foxsports](http://www.foxsports.com/nfl) [FOX Sports](https://www.trendhunter.com/trends/surprising-strength)' third ad in their 'A World With No Football on [Fox](https://www.trendhunter.com/trends/mayotivations-campaign)' series features former NFL player, actor and FOX Sports NFL studio analyst Howie Long playing the role of a barber. All the ads in the series star the sports networks' on-air personalities, and promote coverage of the new NFL season. Like the previous two ads in the series, this one ponders what Fox Sports' NFL personalities might have been doing if they weren't NFL broadcasters. Oddly enough for an ad promoting NFL broadcasting on a sports channel, the 'A World With No Football on FOX' spot was promoted by Seinfeld. The ad was inspired by an episode of Seinfeld that is set in a 'bizarro' universe, in which exist identical doppelganger versions of the main characters of the sitcom. Photo Credits: [USA Today](http://ftw.usatoday.com/2014/09/howie-long-barber-nfl-on-fox) ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **A-world-with-no-football-on-fox-series:** A campaign promoting the NFL season on Fox Sports through alternate lives of NFL broadcasters. - **Bizarre-football-ads:** Sports channels and other related industries using unusual scenarios to advertise their sports related content. - **Seinfeld-inspired-ads:** Film and TV-inspired advertisements as a way of promoting sports-related content. ### Who This Affects Most - **Sports Broadcasting:** Use Seinfeld-inspired alternate universe scenarios to promote sports channels and their NFL coverage. - **Entertainment Production:** Increase sports content viewership by creating unusual and attention-grabbing ads featuring NFL personalities and other sports stars. - **Advertising:** Use film and TV-inspired scenarios to promote sports-related content, products and events. ## Related on Trend Hunter - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Football-Inspired Pizza Offerings](https://www.trendhunter.com/trends/the-real-deal.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Fandom-Exploring Sports Partnerships](https://www.trendhunter.com/trends/sports-partnership.md)