# Corporate-Themed Athletic Logos Brandon Hubschman's NFL Logo Series Transforms Classic Iconography By Jana Pijak | Published 2014-08-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nfl-logo References: [inspirefirst](http://www.inspirefirst.com/2014/08/08/nfl-logos-redesigned-corporate-companies-brandon-hubschman/) & [behance.net](https://www.behance.net/BrandonHubschman) Graphic designer Brandon Hubschman's NFL Logos series features 32 team logos that are redesigned as corporate companies. While the Minnesota Vikings iconography is blended with Nike's iconic checkmark symbol, the [Pittsburgh Steelers](https://www.trendhunter.com/trends/gillette-1) are merged with [Microsoft's](https://www.trendhunter.com/trends/brxndai) floating windows logo. Brandon Hubschman's NFL logo series is cleverly conceived and references a range of iconic team and corporate graphics. In addition to paying homage to Nike and Microsoft, the graphic designer's bold series also references the branding for [Kentucky Fried Chicken](https://www.trendhunter.com/trends/gem-of-kentucky), Lays potato chips and corner store chain 7-Eleven. These artful typography illustrations merge familiar graphics together to create a series of memorable and iconic images. These images compare the power of a corporate logo with that of athletic team iconography and prove that both hold an equal status for North American audiences. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 80% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Athletic-corporate Logo Fusion:** The trend of blending athletic team logos with corporate branding presents opportunities for disruptive innovation in creating unique merchandise and partnerships. - **Iconography Mashup:** The trend of merging familiar graphics from different industries opens up innovative possibilities for creating visually striking and memorable designs. - **Equal Status of Logos:** Recognizing the equal status of corporate and athletic logos presents opportunities for disruptive innovation in marketing campaigns that bridge the gap between the two industries. ### Sectors Adopting This - **Graphic Design:** The graphic design industry can explore opportunities to create logo mashup projects like Brandon Hubschman's NFL Logos series. - **Merchandising:** The merchandising industry can tap into the trend of blending athletic and corporate logos to create unique and appealing merchandise for sports fans. - **Marketing and Advertising:** The marketing and advertising industry can leverage the equal status of logos to develop campaigns that integrate both corporate and athletic branding, creating new and engaging experiences for audiences. ## Related on Trend Hunter - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Fandom-Exploring Sports Partnerships](https://www.trendhunter.com/trends/sports-partnership.md) - [Branding Game Interfaces](https://www.trendhunter.com/trends/monday-nights.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Football Team-Themed Footwear](https://www.trendhunter.com/trends/nfl-x-crocs-collection.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md)