# Immersive Football Exhibits The 'NFL Experience' Engages Fans with Cutting-Edge Technology By Laura McQuarrie | Published 2017-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nfl-experience References: [campaignlive](https://www.campaignlive.co.uk/article/nfl-creates-fan-experience-times-square/1452069) & [nflexperience](https://www.nflexperience.com/news/nfl-experience-social-media) As part of the [NFL](https://www.trendhunter.com/trends/vr-football) Experience at Times Square, the NFL created an unforgettable event for fans in New York City who want to step into the shoes of a football player. Spread over four floors, the activation invites fans to put themselves to the test by jumping, blocking, throwing and testing their strength against dummies—to see how their performance compares to the professionals. The [interactive NFL exhibit](https://www.trendhunter.com/trends/sports-engagement) features eight engaging experiences powered by cutting-edge technologies, including one station where fans can face-tracking technology to dress themselves up like their favorite player. Other engaging activities at the NFL Experience incorporate proximity sensors, [augmented reality](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth), motion seating and weather simulations to recreate some of the most challenging aspects that players face during gameplay. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Immersive Exhibits:** Immersive exhibits are increasingly popular and employing cutting-edge technologies to create unique and unforgettable experiences for visitors. - **Sports Entertainment:** Sports entertainment is leveraging advanced technologies to create innovative, interactive, and engaging experiences for fans. - **Experiential Marketing:** Brands are increasingly using immersive experiences to create brand messaging by way of indirect, non-sales means, resulting in non-invasive advertising. ### Who This Affects Most - **Sports Technology:** Sports technology is redefining the fan experience of interactive stadiums, virtual reality gaming, and augmented reality training and visualization tools. - **Entertainment Industry:** The entertainment industry is leveraging cutting-edge technologies such as AR/VR, AI and Blockchain to create immersive and engaging experiences for their customers. - **Marketing Industry:** The use of immersive experiential marketing and technologies are transforming the marketing industry, creating a new frontier for brands to engage with audiences in a more compelling way. ## Related on Trend Hunter - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Immersive Sports Fan Platforms](https://www.trendhunter.com/trends/sports-fan-communities.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [Flavor-Packed Gameday Activations](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Big-Game Hospitality Experiences](https://www.trendhunter.com/trends/super-bowl-experience.md) - [Interactive Hygiene-Focused Football Experiences](https://www.trendhunter.com/trends/germ-zone.md)