# Athletes Domestic Violence PSAs Athletes Say 'No More' in the NFL's Domestic Violence PSA By Vasiliki Marapas | Published 2014-10-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nfl-domestic-violence-psa References: [refinery29](http://www.refinery29.com/2014/10/76677/nfl-domestic-violence-psa-eli-manning) & [youtube](https://www.youtube.com/watch?v=I-tJ8SysY3Y) The [NFL's](https://www.trendhunter.com/trends/food-allergy-awareness) Domestic Violence [PSA](https://www.trendhunter.com/trends/bbbsa) features several players taking a stand. The NFL has come under scrutiny for its pathetic handling of the Ray Rice incident. Since then, the organization has been taking measures to improve education on [domestic violence and sexual abuse](https://www.trendhunter.com/trends/aid-to-cart), both within and outside of the NFL. This PSA, created in collaboration with NO MORE, powerfully asserts that the league will not tolerate such reprehensible behavior. The featured players each state the phrase "No More," followed by oft-repeated statements and sayings, such as "boys will be boys," "why didn't she leave?" and "she was asking for it." Watching the players strike down each of these excuses and justifications so forcibly has a chilling effect. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 25% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **NFL Domestic Violence Education:** Opportunity for disruptive innovation in creating educational programs and resources to address domestic violence and sexual abuse within the NFL and sports industry. - **NO MORE Collaboration:** Opportunity for disruptive innovation in partnership and collaboration with organizations like NO MORE to create powerful and impactful PSAs and campaigns addressing domestic violence. - **Changing Attitudes in Sports Culture:** Opportunity for disruptive innovation in changing the culture and attitudes towards domestic violence in sports, promoting respect, empathy, and accountability. ### Industries Being Reshaped - **Sports Organizations:** Opportunity for disruptive innovation in the development of policies, programs, and training to address domestic violence issues within sports organizations like the NFL. - **Non-profit Organizations:** Opportunity for disruptive innovation in the creation of resources, campaigns, and interventions to address domestic violence in collaboration with sports organizations and communities. - **Technology and Media:** Opportunity for disruptive innovation in leveraging technology and media platforms to raise awareness, educate, and promote dialogue around domestic violence issues in sports and society. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [DVAM Giving Coalitions](https://www.trendhunter.com/trends/domestic-violence-awareness-1.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Food Allergy Awareness Campaigns](https://www.trendhunter.com/trends/food-allergy-awareness.md)