# Sports League Collaborative Apparel Tommy Hilfiger Launches a Special NFL Collaboration By Amy Duong | Published 2020-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nfl-collaboration References: [hypebeast](https://hypebeast.com/2020/10/tommy-hilfiger-national-football-league-collab-capsule-release-info) [Tommy Hilfiger](https://www.trendhunter.com/trends/roblox-fashion) introduces a special [NFL](https://www.trendhunter.com/trends/off-season) collaboration, as the duo sign a multi-year deal together and drop its first-ever collection of clothing. The partnership features outerwear and clothing designs for men and women that honor all 32 NFL teams. All of the designs spotlight each team's official color palette and branding, as well as logo branding that references Tommy Hilfiger. Color-block designs can be seen on items such as the half zippered pullover windbreaker, the quarter zip pullover hoodie, zippered hoodie, and polo. Tommy Hilfiger spoke about the collaboration in a statement, explaining “Sports have always been very closely connected to our brand DNA, and we have an incredible history of working with legends from the sporting world. Our collection for the NFL celebrates one of the most widely followed sports in America.” Image Credit: NFL ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Apparel:** Opportunity for brands to collaborate with sports leagues to create special clothing collections. - **Color-block Designs:** Potential for color-block designs to gain popularity in sports-inspired apparel. - **Branding Partnerships:** Growing trend of brands partnering with sports leagues to incorporate team logos and branding into their products. ### Where This Applies - **Fashion and Retail:** Fashion brands can explore collaborations with sports leagues to create unique apparel collections and tap into the sports fan market. - **Sporting Goods:** Companies in the sporting goods industry can develop specialized sports league merchandise, such as color-blocked outerwear and clothing. - **Licensing:** Licensing agencies can facilitate partnerships between brands and sports leagues to create licensed merchandise and expand the reach of both parties. ## Related on Trend Hunter - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Football Singer Collections](https://www.trendhunter.com/trends/mitchell-ness6.md) - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Assorted Football-Inspired Apparel](https://www.trendhunter.com/trends/pacsun-x-wild-collective.md) - [Sports-Themed Jackets](https://www.trendhunter.com/trends/nfl-x-veronica-beard.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Character Sporty Collabs](https://www.trendhunter.com/trends/hello-kitty-x-rams.md) - [Football League Clog Partnership](https://www.trendhunter.com/trends/nfl-x-crocs.md)