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# Next-Gen Wireless Speakers
The Creative Airwave Bluetooth NFC Speaker Enables Enhanced Listening

By Michael Hemsworth | Published 2016-02-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nfc-speaker
References: [thegadgetflow](http://thegadgetflow.com/portfolio/creative-airwave-portable-wireless-bluetooth-speaker-nfc/) & [amzn.to](http://amzn.to/1PYkeHi)

The [wireless revolution](https://www.trendhunter.com/trends/node-series) has been going on for quite some time thanks to connectivity like Bluetooth, but the Creative Airwave NFC speaker goes one step further by adopting a newer technology. The incorporation of near-field communication (NFC) technology into the speaker enables more seamless pairing of devices compared to Bluetooth.

When activated, users simply need to press a single button on the Creative Airwave speaker, tap their NFC-enabled phone and the connection is made. The speaker itself will provide up to 12-hours of music playback and/or calls thanks to the [built-in rechargeable battery](https://www.trendhunter.com/trends/plus-minus-zero).

Bright color options, impressive sound and next-gen wireless connectivity make the Creative Airwave NFC speaker a winner with those who want to be prepared for years to come.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 59% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Near-field Communication (NFC) Speakers:** Adaption of NFC technology in wireless speakers provides improved device pairing, creating opportunities for new applications.
- **Seamless Pairing Technology:** The integration of new technologies that simplify pairing of devices will offer competitive advantages for companies in the wireless speakers market.
- **Extended Playback Life:** The addition of longer battery life in wireless speakers will allow for greater mobile uses and attract more consumers.

### Who This Affects Most

- **Consumer Electronics:** Wireless speakers in the consumer electronics industry benefit from continuing innovations such as NFC and Bluetooth connectivity.
- **Mobile Devices:** NFC compatible speakers will continue to gain popularity due to the increased use of NFC technology in mobile devices.
- **Digital Audio:** Improvements in wireless speaker technology with extended battery life and seamless connectivity will allow digital audio to become more portable and accessible, increasing demand.

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