# Bamboozling Soccer Ads This Neymar Video by Nike Shows the Brazil Star Embarrassing Defenders By Rahul Kalvapalle | Published 2014-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neymar-video References: [101greatgoals](http://www.101greatgoals.com/blog/superb-new-nike-advert-stars-neymar-bamboozling-defenders-with-mirror-trickery-video/) & [nikeinc](http://nikeinc.com/news/mirrors-featuring-neymar-jr) This new Neymar video, put together by Nike Football, features the trademark skill, speed and agility that have made the [Brazil](https://www.trendhunter.com/trends/orketro-brazil) and [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain) star one of the world's most recognizable soccer stars at a young age. Aside from reminding fans of Neymar's talents, the video also aims to promote the latest version of the Hypervenom boots that will adorn Neymar's twinkle-toe feed this season. This Neymar video shows the superstar deceiving defenders as if he's a one-man [House of Mirrors](https://www.trendhunter.com/trends/t90-jersey). Neymar's blinding footwork, creativity and improvisation leaves defenders feeling like they're up against not one Neymar but several of them, unable to tell which is the real one -- until it's too late and he scores a spectacular goal. The Hypervenom boots featured in the video are designed specifically for attacking players. They incorporate NikeSkin mesh for a more natural touch, All Conditions Control technology for optimal ball control in all weather conditions, and a split-toe plate for increased agility. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Footwork:** Disruptive innovation opportunity: Develop advanced training techniques and equipment to help soccer players improve their footwork skills and deceive defenders like Neymar. - **Personalized Sports Gear:** Disruptive innovation opportunity: Create customizable sports gear, such as boots with unique designs or features tailored to individual players' playing styles. - **Interactive Sports Marketing:** Disruptive innovation opportunity: Explore interactive marketing strategies that engage fans through immersive experiences and storytelling, using videos like the Neymar example as inspiration. ### Where This Applies - **Sports Training:** Disruptive innovation opportunity: Develop cutting-edge training programs and technologies to enhance footwork skills and agility for soccer players. - **Sports Equipment Manufacturing:** Disruptive innovation opportunity: Incorporate advanced materials and features into sports gear, such as customizable boots, to meet the changing needs and preferences of athletes. - **Digital Marketing:** Disruptive innovation opportunity: Create interactive and immersive marketing campaigns for sports brands, leveraging technology to enhance fan engagement and storytelling. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md)