# Striking Greaser Menswear The NEXUSVII Fall/Winter 2010 Collection Entitled ‘Madmaxx' By Zoe Badley | Published 2010-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nexusvii-fall-winter-2010 References: [hypebeast](http://hypebeast.com/2010/08/nexusvii-2010-fallwinter-madmaxx-collection/) & [nexus7vn](http://www.nexus7vn.com/) Entitled ‘MADMAXX,’ the NEXUSVII Fall/Winter 2010 collection has reproduced the sub-line that was produced between 2003 and 2006. Thank God that it’s back because the various aesthetics and themes featured in this line are beyond stunning. Featured in the NEXUSVII Fall/Winter 2010 collection is stand-out pieces that include bold prints and a striking combination of styling. Be sure to check out the gallery for more shots of this [Japanese brand](https://www.trendhunter.com/trends/dickies-and-mastermind-japan). **Implications** - Men in the contemporary market are looking to explore different sides of themselves that were previously thought to be unacceptable. Male consumers are no longer trying to hide behind a super masculine look and are exploring more feminine elements. Focusing on the different aspects of male customers could help a company grow its name even further. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gender-bending Menswear:** Companies can explore designs that blur gender lines to cater to a more diverse customer base. - **Bold Prints and Styling:** Using bold prints and unconventional styling can create standout pieces for a collection. - **Nostalgic Revivals:** Brands can bring back old collections with a modern twist to appeal to customers' nostalgia. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from exploring gender-bending designs and nostalgic revivals in menswear collections. - **Retail:** Retail industry players can cater to more diverse customers by featuring unconventional designs and bold prints. - **Marketing:** Marketing professionals can tap into the trend of exploring different aspects of male identity to create targeted campaigns for new audiences. ## Related on Trend Hunter - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)