# Rewarding Retail Recycling Programs Target's NextWorth Program Rewards Consumers with Gift Cards By Katherine Pendrill | Published 2016-05-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nextworth References: [target](http://www.target.com/spot/nextworth) & [target.nextworth](https://target.nextworth.com/) In order to incentivise consumers to [recycle their old electronics](https://www.trendhunter.com/trends/recycling-challenge), [Target](https://www.trendhunter.com/trends/target-circle) has teamed up with a company called NextWorth to launch its own trade-in program. Target's trade-in initiative is run by a company called NextWorth, which pays consumers for their used electronics. To access the program, consumers simply go to a Target store or use the company's website to get a quote for their old electronics. The quoted amount will then be paid to the consumers in the form of a Target gift card after they have brought in or shipped their old gadget. While consumers can trade-in their items through NextWorth directly, the partnership with Target makes it easier for consumers who would rather exchange their items at a physical retail locations than ship them to the company. Target's unique trade-in program incentivises consumers to trade in old electronics, while also maintaining business for the brand. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Retail Recycling Programs:** Opportunity to launch similar trade-in programs in other retail stores. - **Partnerships with Recycling Companies:** Opportunity to collaborate with companies like NextWorth and incentivize consumers to recycle old electronics while maintaining business - **Online Trade-in Programs:** Opportunity to launch online trade-in programs for old electronics and offer gift cards as incentives. ### Who This Affects Most - **Retail Industry:** Opportunity to launch trade-in programs for electronics and incentivize consumers to shop at retail stores. - **E-commerce Industry:** Opportunity to launch online trade-in programs for old electronics and offer gift cards as incentives. - **Recycling Industry:** Opportunity to collaborate with retail stores and launch recycling programs to incentivize consumers to recycle their old electronics. ## Related on Trend Hunter - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Retail E-Waste Collectors](https://www.trendhunter.com/trends/e-waste-collection.md) - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Pet-Centric In-Store Recycling Programs](https://www.trendhunter.com/trends/petco-instore-recycling-program.md) - [Water Bottle Trade-In Programs](https://www.trendhunter.com/trends/water-bottle-tradein.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md)