# Immersive Muscle Car Experiences Dodge's Virtual Experience Debuts Its Next-Generation Muscle Cars By Kalin Ned | Published 2025-03-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nextgeneration-muscle-car References: [prnewswire](https://www.prnewswire.com/news-releases/dodge-brand-debuts-new-interactive-mobile-360-degree-dodge-charger-virtual-experience-2025-charger-muscle-cars-in-bludicrous-start-arriving-in-dealerships-302404554.html) & [dodge](http://www.dodge.com)  Dodge has launched an innovative mobile-based virtual experience designed to immerse customers in the world of its next-generation muscle cars. A highlight of the initiative is the 2025 Dodge Charger. Hosted by automotive enthusiast Garrett Reed, the next-generation muscle car experience provides detailed insights into the vehicle’s performance, design, and tech capabilities. The [interactive 360-degree platform](https://www.trendhunter.com/trends/ford-digital-experience) is accessible via QR codes on mobile devices and it allows users to explore and customize the Charger’s features — from exterior colors to interior designs and advanced technology. One of the standout features of the 2025 Charger lineup is the introduction of a new exterior color called 'Bludicrous.' The vibrant blue option joins seven other high-impact colors. The platform is available at Dodge dealerships, auto shows, [NHRA](https://www.trendhunter.com/trends/competitiononly-vehicle) races, and other events. Image Credit: Dodge ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 65% | Activity: 74% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Showrooms:** Automakers are increasingly adopting mobile-based virtual experiences to allow customers detailed explorations of new vehicle models. - **Interactive Customization Tools:** The rise of interactive 360-degree platforms signifies a shift towards giving consumers more control over the personalization of car features. - **Enhanced Digital Engagement:** Leveraging QR code technology for immersive experiences enhances consumer engagement by providing instant access to detailed product information. ### Sectors Adopting This - **Automotive Retail:** The automotive retail industry is integrating virtual experience technologies to create engaging, in-depth customer interactions and showcase vehicle innovations. - **Virtual Reality:** The virtual reality industry stands to benefit from increased demand for platforms that simulate real-world environments for product exploration. - **Event Marketing:** Event marketing is evolving with the use of digital and mobile-based experiences to captivate attendees and offer a modern approach to product demonstrations. ## Related on Trend Hunter - [Highly-Customizable Sedans](https://www.trendhunter.com/trends/hellcat.md) - [Inaugural Electric Muscle Cars](https://www.trendhunter.com/trends/charger-daytona-srt.md) - [Highly Limited Competition-Only Vehicles](https://www.trendhunter.com/trends/competitiononly-vehicle.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Electric Stealthy Production Cars](https://www.trendhunter.com/trends/charger-daytona-electric.md) - [Callback American Muscle Cars](https://www.trendhunter.com/trends/dodge-charger-super-bee.md) - [Virtual-Only Vehicle Experiences](https://www.trendhunter.com/trends/roblox-x-lamborghini-lanzador-lab.md)