# Hidden Button Smartphone Concepts This Next-Gen iPhone 7 Concept Features a Bevy of New Additions By Michael Hemsworth | Published 2016-01-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nextgen-iphone References: [tuvie](http://www.tuvie.com/iphone-7-concept-phone-features-borderless-oed-display-and-ios-10/) & [iphone-tricks](http://iphone-tricks.com/tutorial/3182-iphone-7-concept-video-ios-10-preview) The consumer electronics market can sometimes be even more excited about a product concept than an actual device, but with this [next-gen iPhone 7 concept](https://www.trendhunter.com/trends/iphone-17-concept) it's easy to see why. Designed to be a [borderless smartphone](https://www.trendhunter.com/trends/iphone-brutal) that doesn't restrict the user with physical edges, the iPhone 7 concept has a 2K screen and a powerful [M10](https://www.trendhunter.com/trends/Partner-Tech) co-processor that would be used for tracking fitness data. Packed with 3GBs of RAM, the iPhone 7 concept does away with the physical home button and hides it within the screen to allow it to be used only when desired. Equipped with iOS 10, the next-gen iPhone would also feature a USB Type-C port, which would do away with the current Lightning connector. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Borderless Smartphone:** Disruptive innovation opportunity: Creating a smartphone with a borderless screen design, eliminating physical edges and enhancing the user experience. - **Hidden Button Technology:** Disruptive innovation opportunity: Integrating a hidden button within the screen of a smartphone, offering a sleeker and more intuitive design. - **USB Type-c Integration:** Disruptive innovation opportunity: Adopting USB Type-C technology in smartphones, replacing the traditional Lightning connector and enhancing connectivity and charging capabilities. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Developing borderless and buttonless smartphone concepts to appeal to tech-savvy consumers. - **Mobile Technology:** Disruptive innovation opportunity: Implementing hidden button technology in smartphones to differentiate products in the highly competitive mobile market. - **Electronics Manufacturing:** Disruptive innovation opportunity: Exploring USB Type-C integration in smartphones to revolutionize charging and data transfer solutions, creating new market opportunities. ## Related on Trend Hunter - [Pocket Computer Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16s-concept.md) - [Sculpted Designer Smartphones](https://www.trendhunter.com/trends/iphone-15-pro-max-concept.md) - [Immersive Titanium Smartphone Concepts](https://www.trendhunter.com/trends/iphone-14-ultra-concept.md) - [Previous Generation Smartphone Concepts](https://www.trendhunter.com/trends/iphone-4-concept.md) - [Ultra-Sleek Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16-pro-concept.md) - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Next-Generation Folding Smartphone Concepts](https://www.trendhunter.com/trends/apple-iphone-fold-concept.md) - [Ultra-Slim Folding Smartphone Concepts](https://www.trendhunter.com/trends/iphone-air-concept.md)