# Retail-Focused Hologram Apps NexTech Launches an AR-Powered App For TruLyfe Supplements By Niko Pajkovic | Published 2021-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nextech References: [globenewswire](https://www.globenewswire.com/news-release/2020/12/23/2149943/0/en/NexTech-Launches-Groundbreaking-AR-Human-Hologram-Marketing-Platform-Genie-in-a-Bottle-for-TruLyfe-Supplement-Line.html) & [nextechar](https://www.nextechar.com/) [NexTech](https://www.trendhunter.com/trends/aritize-configurator), a company specializing in building virtual and augmented reality experiences, has launched a new e-commerce site and [AR-based feature](https://www.trendhunter.com/trends/no-bs-motivator-experience) for TruLyfe, a supplement brand owned by the company. The new AR feature, called 'Genie in a Bottle,' is a unique hologram experience. Customers scan QR codes on select supplment bottles, triggering the appearance of a [3D human dietitian in hologram form](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology) who aptly details the nutritional information of said supplement. Currently, the feature is available with three Trulyfe products: Tru- C Gummies, Tru - Turmeric +, and rTu - Elderberry + Gummies. 'Genie in a Bottle' is an example of a supplement company adapting to the demands of its demographic – health-conscious prosumers who take the time to inspect ingredient lists and conduct background research. By putting a registered dietician right in front of its customers, the company looks to build trust and gain authority within the competitive supplement market. Image Credit: NexTech ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Retail-powered AR Apps:** The AR-based TruLyfe supplement app demonstrates how AR can be utilized to enhance customer experience and build trust. - **Hologram-powered Customer Interaction:** The 'Genie in a Bottle' feature showcases how hologram tech can be utilized to provide customers with a unique and informative experience. - **Ar-powered Product Information:** The AR-based feature demonstrated in the TruLyfe supplement app exemplifies how AR can be utilized to offer customers detailed product information in an engaging way. ### Who This Affects Most - **Supplement Industry:** The TruLyfe supplement app offers a model for how supplement companies can utilize AR technology to enhance customer experience and build trust. - **Retail Industry:** Hologram-powered customer interaction provides a unique opportunity for retailers to build engaging experiences for customers and differentiate themselves from competitors. - **AR Technology Industry:** The AR-based Genie in a Bottle feature demonstrates an opportunity for AR tech companies to provide retailers with innovative, value-add solutions for enhancing customer experience. ## Related on Trend Hunter - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [AR-Enabled E-Commerce Products](https://www.trendhunter.com/trends/aritize-configurator.md) - [AI-Powered Lifestyle Photography](https://www.trendhunter.com/trends/nextech3dai.md) - [AR Try-On Technologies](https://www.trendhunter.com/trends/ar-tryon.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AI-Powered Product Discovery Tools](https://www.trendhunter.com/trends/shoppe-advisor.md)