# Catfight Ads Next Top Model : Battle Begins By Ayman | Published 2008-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/next-top-model-battle-begins References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/catfight-battle-begins.html) The ads for Finaland's Next Top Model portray what probably happens when the cameras are off. A full fledged [catfight](https://www.trendhunter.com/trends/primer-donnas)! From hair pulling to [WWF wrestling](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement) and martial art moves. I think it's a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction by Mikael Nemeschnaksy for hasan & partners advertising agency, Finland. **Implications** - Consumers are bored of bland images and ads which portray products or services, and are instead seeking [shock factor photography](https://www.trendhunter.com/trends/underpaid-women). Images like this one are dramatic and shocking, while still remaining chic and fashionable. Industries should embrace the shock factor in advertising if they wish to attract and appear memorable to their target market. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Shock Factor Photography:** Opportunity for photographers and advertisers to push the boundaries and create dramatic and memorable images to capture consumer attention. - **Chic and Fashionable Shock:** Fashion and luxury industries can incorporate shocking and dramatic elements into their advertising campaigns to stand out and attract a younger, more daring audience. - **Memorable Advertising:** Opportunity for advertising agencies to develop creative and bold campaigns that leave a lasting impression on consumers and differentiate their clients from competitors. ### Where This Applies - **Photography:** Photographers can explore innovative techniques and concepts that go beyond traditional boundaries to create visually stunning and attention-grabbing images for various purposes. - **Fashion:** Fashion brands can leverage shocking and edgy advertising techniques to generate buzz and create a sense of allure and exclusivity around their products. - **Advertising:** Advertising agencies can embrace creativity and audacity to develop disruptive campaigns that break conventions and capture the audience's attention in a saturated market. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)