# Ready-to-Drink Boxed Cocktails Next Round Cocktails Offer a Blend of Wine and Fruit Juice By Michael Hemsworth | Published 2022-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/next-round-cocktails References: [foodbev](https://www.foodbev.com/news/constellation-brands-introduces-new-rtd-boxed-wine-cocktails/) & [drinknextround](https://drinknextround.com)  [Next Round Cocktails](https://www.trendhunter.com/trends/hybrid-model) are being launched by Constellation Brands as part of its foray into the [boxed ready-to-drink (RTD) wine cocktail](https://www.trendhunter.com/trends/drop-needle-drinks) category that is sure to be of interest to consumers as we head into the warm weather months. The cocktails are crafted with crisp wine along with a blend of natural fruit juices, and come in two flavor options including Salted Lime Margarita and Strawberry Lime Sangria. The Salted Lime Margarita features a white wine base with a 13.5% ABV, while the Strawberry Lime Sangria features a crisp rose and has a 10% ABV. VP of Emerging Brands at Constellation Brands Ann Stockman spoke further on the new Next Round Cocktails saying, "Next Round Cocktails represents [Constellation Brands’](https://www.trendhunter.com/trends/fresca-cocktail) commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category. Recent YPulse research of our target consumer reports that post-covid, 66% would prefer to drink at home than go out, so we’ve created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Boxed Ready-to-drink Cocktails:** The popularity of boxed RTD cocktails has been increasing in recent years, presenting an opportunity for innovation in packaging and flavor combinations. - **Fruit-infused Wine:** The use of natural fruit juices to infuse wine in cocktails presents an opportunity for innovation in flavor combinations and customization. - **At-home Cocktail Consumption:** With the trend towards at-home consumption of alcoholic beverages, there is an opportunity for innovation in convenience and packaging of ready-to-drink cocktails. ### Where This Applies - **Alcohol and Beverage:** The alcohol and beverage industry can benefit from developing new products in the boxed RTD cocktail category to cater to customers' preferences for at-home consumption. - **Packaging:** As boxed RTD cocktails continue to gain popularity, there is a need for innovation in packaging technology and sustainable materials. - **Hospitality and Events:** As hospitality and events adapt to the post-COVID world, offering boxed RTD cocktails presents an opportunity for increased convenience and safety measures. ## Related on Trend Hunter - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Mixology-Informed Canned Cocktails](https://www.trendhunter.com/trends/niche-cocktails.md) - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/rtd-cocktails.md) - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Fruit-Flavored Bottled Margaritas](https://www.trendhunter.com/trends/fruitflavored-botttled-margaritas.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)