# 3D-Printed Classical Art The Next Rembrandt Paves the Way for Futuristic Forgery By Meghan Young | Published 2016-04-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/next-rembrandt References: [theverge](http://www.theverge.com/2016/4/5/11371566/the-next-rembrandt-3d-printed-painting-ing-microsoft) & [nextrembrandt](https://www.nextrembrandt.com/) The Next Rembrandt is the not-so-imaginative name of a recently forged version of the original classical painting. Although forgery has been a part of history for some time now, it hasn't been of this kind. What is this kind? The kind that involves technology -- [3D print technology](https://www.trendhunter.com/trends/olivier-van-herpt-1), to be exact. Developed by the Amsterdam-based advertising agency J Walter Thompson for its client ING Bank, The Next Rembrandt took 18 months to create. According to [The Verge](https://www.trendhunter.com/trends/the-verge-sony-giveaway), to create it "a unique software and [facial recognition algorithm](https://www.trendhunter.com/trends/nextech3dai) were used to analyze digital representations of all of his 346 known paintings." The purpose behind it was to start a conversation about how technology can be included into art ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Forgery Through Technology:** The development of 3D printing technology opens up possibilities for creating highly realistic counterfeit art. - **Facial Recognition in Art Creation:** The use of facial recognition algorithms in analyzing digital representations of classical paintings can lead to the creation of realistic replicas. - **Integration of Technology in Art:** The Next Rembrandt project sparks a discussion on how technology can be incorporated into the art world. ### Sectors Adopting This - **Artificial Intelligence:** AI-based facial recognition algorithms can be utilized in the creation of lifelike replicas of classical art pieces. - **Fine Art:** The advent of 3D printing technology presents disruptive innovation opportunities in the field of classical art replication. - **Advertising:** Advertising agencies can explore the intersection of technology and art creation to generate unique marketing campaigns. ## Related on Trend Hunter - [Generative AI Historical Art](https://www.trendhunter.com/trends/art-selfie-2.md) - [AI-Generated Statues](https://www.trendhunter.com/trends/ai-generated-statue.md) - [3D-Printed Tiled Ceramic Archways](https://www.trendhunter.com/trends/delft-blue.md) - [Reimagined Impressionist Paintings](https://www.trendhunter.com/trends/impressionist-paintings.md) - [3D-Printed Ceramic Home Facades](https://www.trendhunter.com/trends/ceramic-house.md) - [AI-Generated Art Galleries](https://www.trendhunter.com/trends/aigenerated-art-gallery.md) - [AI-Driven Ceramic Art](https://www.trendhunter.com/trends/texttoclay.md) - [Creativity-Promoting AI Tools](https://www.trendhunter.com/trends/imaginator-ai-creator.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)