# Bold-School Sneakers Michael Weyrauch Designs Next Generation of Converse Chucks By Brian G Randles | Published 2009-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/next-generation-converse References: [coroflot](http://www.coroflot.com/public/image_file.asp?portfolio_id=2821527&individual_id=67133&s=0&v=1&a=5&t=0) & [coroflot](http://www.coroflot.com/public/individual_details.asp?individual_id=67133) Michael Weyrauch has created the next generation [Converse](https://www.trendhunter.com/trends/trekwave-loafer). The sneaker brand that started it all is no stranger to adapting, and this design could very well be on the foot of the next LeBron James or Kobe Bryant. Even if you are not out on the [basketball court](https://www.trendhunter.com/trends/shai-001) everyday, you have to appreciate the ingenuity and aesthetics of this potential next generation Converse. Check out more of Michael Weyrauch's work at the link below. **Implications** - Companies that have been around for years are constantly faced with up-and-coming brands that serve as competition, so it is important for long-lasting brands to constantly reinvent their brand in order to maintain the interest of consumers. Adapting to current trends is crucial for businesses so they appear modern and up-to-date. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Reinventing Heritage Brands:** Long-lasting brands need to constantly reinvent their brand in order to maintain consumer interest. - **Adapting to Current Trends:** Businesses should adapt to current trends to appear modern and up-to-date. - **Next Generation Sneaker Designs:** Designers like Michael Weyrauch are creating innovative and aesthetically pleasing sneaker designs. ### Where This Applies - **Fashion:** Fashion brands need to constantly reinvent themselves to stay relevant in the market. - **Athletic Footwear:** Companies in the athletic footwear industry should adapt to current trends to attract and retain consumers. - **Design:** Designers have opportunities to create next generation sneaker designs that combine innovation and aesthetics. ## Related on Trend Hunter - [Sneaker Loafer Hybrid Designs](https://www.trendhunter.com/trends/trekwave-loafer.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Modernized Lightweight Sneakers](https://www.trendhunter.com/trends/weapon-plts-ox.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md)