# Concealed Trainer Fitness Challenges ASICS' 'Next Epic Challenge' Presents a Hidden Challenge By Laura McQuarrie | Published 2013-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/next-epic-challenge References: [creativecriminals](http://creativecriminals.com/outdoor/asics-the-next-epic-challenge/) ASICS set up the 'Next Epic Challenge,' a stunt which motivated people to keep fit. A huge [Trojan Horse](https://www.trendhunter.com/trends/goat-condom) was wheeled into a park, causing confusion and lots of strange stares. When someone ventured close enough to the out-of-place object, people soon found out that there was a [personal trainer inside](https://www.trendhunter.com/trends/zero-missed-workouts). The trainer would then ask people to complete a [series of challenges](https://www.trendhunter.com/trends/collective-movement-series) like doing a set of push ups, lifting themselves up on Olympic rings and doing pull ups. After successfully competing enough reps, the horse would release a prize. The Next Epic Challenge was a great way for this shoe and sportswear manufacturer to promote its products, attract potential customers and give people a good workout in the process. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fitness:** Companies can create engaging fitness experiences like ASICS' Next Epic Challenge, which combines interactive installations, physical challenges, and rewards. - **Experiential Marketing:** Event-driven experiences like the Next Epic Challenge can be used as powerful marketing tools that draw people in and help them connect with a brand in a unique way. - **Gamification:** Gamification techniques like offering rewards can motivate people to complete fitness challenges and can be used to drive engagement and improve brand loyalty. ### Sectors Adopting This - **Sportswear:** Companies in the sportswear industry can create innovative marketing campaigns like ASICS' Next Epic Challenge to showcase their products and promote an active lifestyle. - **Fitness Centers:** Fitness centers and personal trainers can leverage interactive installations like a Trojan Horse to create immersive fitness experiences that keep people engaged and motivated. - **Event Planning:** Companies in event planning can partner with fitness brands to create unique and engaging experiential activations, like the Next Epic Challenge, that attract audiences and create memorable brand experiences. ## Related on Trend Hunter - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md)