# Plant-Powered Egg Substitutes NEXT EGG 1.0 Serves Vegans and People with Allergies in Japan By Laura McQuarrie | Published 2021-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/next-egg-10 References: [prnewswire](https://www.prnewswire.com/news-releases/next-meats-announces-completion-of-new-alternative-egg-product-thenext-egg-1-0-301323265.html) & [nextmeats.us](https://nextmeats.us) NEXT EGG 1.0 is an innovative egg alternative product from Japanese food-tech venture company [Next Meats](https://www.trendhunter.com/trends/next-yakiniku-short-rib-20) and it aims to serve "the vegan population and people with egg allergies in Japan, who have almost no commercial vegan egg options to choose from currently." This is a promising development for those with interests in the future of [plant-based eating](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg), since Japan is the world's second largest consumer of eggs. With this sustainable substitute, the company aims to offer a realistic egg alternative with a reduced carbon footprint. The versatile egg alternative has proven itself to be a versatile ingredient in traditional dishes like egg-topped Oyako don. NEXT EGG 1.0 is set to be released in Japan on a B2B basis first, followed by B2C channels before it makes its way to other countries. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** Next Meats possible expansion to other plant-based meat alternatives presents disruptive innovation opportunities in the fast-growing plant-based protein industry. - **Sustainable Food Production:** Next Meats' focus on reducing carbon footprint presents disruptive innovation opportunities for companies that aim to implement sustainable food production systems. - **Innovative Food Technology:** The creation of Next Egg 1.0 presents an opportunity for companies to develop and invest in innovative food technologies for alternative meat and dairy products. ### Industries Being Reshaped - **Food-tech:** Next Meats' development of Next Egg 1.0 showcases the potential for innovation in the food-tech industry - **Plant-based Protein:** The emergence of Next Egg 1.0 creates disruptive innovation opportunities for plant-based protein companies targeting vegans and people with egg allergies. - **Allergy-free Foods:** Next Egg 1.0's focus on serving people with egg allergies creates disruptive innovation opportunities for the allergy-free foods industry ## Related on Trend Hunter - [Plant-Based Japanese Eggs](https://www.trendhunter.com/trends/ever-egg.md) - [Konjac-Based Egg Alternatives](https://www.trendhunter.com/trends/vegan-eggs-umami-united.md) - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Plant-Based Egg Salads](https://www.trendhunter.com/trends/plant-based-egg-salad.md) - [Single-Ingredient Egg Substitutes](https://www.trendhunter.com/trends/meala-foodtech-groundbaker.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg.md)