# Stress-Free Financial Centers State Farm's Next Door Cafe Offers Financial Advice in a Relaxed Way By Michael Hines | Published 2012-01-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/next-door-cafe References: [springwise](http://www.springwise.com/financial_services/chicago-insurance-company-launches-community-cafe-locals/) & [nextdoorchi](https://www.nextdoorchi.com/web/guest/home) State Farm's Next Door cafe is a new place for Chicago-area residents to seek advice on finance and insurance. The cafe is designed to be a pressure-free zone and comes complete with free WiFi. The spot also features a [meeting room and a library](https://www.trendhunter.com/trends/cafewofi), both of which can be used free of charge. The [artisan coffee](https://www.trendhunter.com/trends/simply-coffee-caf) and delicious baked goods are sold for profit, however. The purpose behind the Next Door cafe is to help the Illinois-based State Farm interact more with the community. Offering a relaxing place complete with [free financial advice](https://www.trendhunter.com/trends/destress-around-tax-day) and coaching is a great way to win over the people around you and make new friends. With the world economy the way it is, don't be shocked to see this new trend of "freevertising" grow. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Relaxed Financial Services:** Companies can create low-pressure environments for consumers to learn about financial services and insurance, becoming trusted advisors in their communities. - **Community Interactions:** Businesses can seek to build relationships with their surrounding areas by offering helpful resources and information in a welcoming setting. - **Freevertising:** The concept of providing a free, value-add experience to potential customers can help companies stand out and generate positive word-of-mouth marketing. ### Industries Being Reshaped - **Financial Services:** Financial services companies can create community spaces that provide low-pressure advice, in turn driving growth and connecting with customers. - **Retail:** Retailers can expand their offerings to include valuable workshops or consultations that create connections with potential customers. - **Hospitality:** Hotels and restaurants can offer financial services as a unique amenity, providing guests with a useful benefit that can improve their travels. ## Related on Trend Hunter - [Home Security-Branded Cafes](https://www.trendhunter.com/trends/neighbourgood-caf.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Teacher-Focused Mobile Relaxation Spaces](https://www.trendhunter.com/trends/mobile-relaxation-space.md) - [Luxury Financial Centers](https://www.trendhunter.com/trends/financial-centers.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)