# Superhero-Inspired Vibrant Footwear Nike Delivers the Air Jordan 1 in a Next Chapter Colorway By Amy Duong | Published 2023-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/next-chapter-colorway References: [highsnobiety](https://www.highsnobiety.com/p/spider-man-air-jordan-1-next-chapter/) & [nike](http://nike.com/) The new Spider-Man: Across the Spider-Verse movie will be hitting theaters in just under a month and to celebrate, the franchise joins [Nike](https://www.trendhunter.com/trends/air-flightposite) to deliver a Next Chapter colorway palette. The duo delivers an [Air Jordan 1](https://www.trendhunter.com/trends/1-low-method-of-make-v3) silhouette that is set to launch online at Nike on May 20th. When the first movie dropped, Nike also delivered its own Origin Story palette of the Air Jordan 1 and now it plays with the same hues. The iconic animation style that is detailed with a subtle dot pattern can be seen once again and decorated along the panels of the shoe. This offers a subtle contrast and references the theme of the movie. The outsole appears to be red but once it hits UV lighting, it turns into a bright gold. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 77% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Superhero-inspired Footwear:** The popularity of superhero franchises presents an opportunity for fashion and footwear brands to create new product lines that cater to this audience. - **Special Edition Sneakers:** Collaborating with entertainment franchises to design limited edition, themed sneakers can generate buzz and drive sales for footwear brands. - **Uv-activated Design:** Incorporating UV-activated technology into footwear design can offer a unique element of surprise and delight for consumers. ### Sectors Adopting This - **Sports Apparel:** Collaborating with entertainment franchises to design themed sneakers can help sports apparel brands differentiate themselves in a highly competitive market. - **Fashion:** Creating special edition, superhero-inspired footwear presents an opportunity for fashion brands to tap into the fandom community and drive sales through limited edition drops. - **Footwear:** Incorporating innovative design elements such as UV-activated technology can help footwear brands stand out and offer consumers a unique experience. ## Related on Trend Hunter - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Villain-Esque Tonal Slip-On Shoes](https://www.trendhunter.com/trends/green-goblin-colorway.md) - [Villain-Themed Shoe Capsules](https://www.trendhunter.com/trends/kith-for-asics.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md)