# Professional Tennis Watchmaker Partnerships
Rado Joins Forces with the Nexo Dallas Open

By Kalin Ned | Published 2026-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nexo-dallas-open
References: [stltoday](https://www.stltoday.com/online_features/press_releases/article_9d4182a1-f374-503b-8ccd-6f37c9e4bb7d.html)

![Professional Tennis Watchmaker Partnerships](https://cdn.trendhunterstatic.com/thumbs/599/nexo-dallas-open.jpeg)

The Swiss watchmaker Rado has entered into a new partnership as the official timekeeping entity for the Nexo Dallas Open, an ATP 500 level professional tennis tournament.

The sponsorship aligns with the brand's commemorative milestone — four decades of association with the sport — and includes the installation of its timing systems within the tournament venue to track match duration for spectators.

Concurrently, Rado is releasing a special edition version of its Captain Cook model. This timepiece design boasts thematic aesthetic elements related to tennis and features an interchangeable strap system. The offering also delivers water resistance for durabillity and scoring system-inspired markers for aesthetic intrigue. The launch of the Captain Cook model will certainly appeal to collectors and fans seeking a tangible memento connected to the Nexo Dallas Open tournament and the brand's anniversary.

Image Credit: Rado