# Newsworthy Instant Umbrellas The Newspaper Rain Bag Doubles as a Rain Shield in a Pinch By Michael Hines | Published 2010-11-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-rain-bag References: [yankodesign](http://www.yankodesign.com/2010/11/10/thats-no-newspaper-for-rain/) & [store.yankodesign](http://store.yankodesign.com/fashion/bags/newspaper-rain-bag) MEGAWING decided to turn the heartbreakingly hilarious scene of individuals stuck in the rain, covering their heads with newspapers into a real-life product in the form of the Newspaper Rain Bag. The Newspaper Rain Bag is an all-weather [canvas bag](https://www.trendhunter.com/trends/march-packable-tote-bag) that can double as an [umbrella in a pinch](https://www.trendhunter.com/trends/weatherman-puppies-golf). The bag is designed to look just like newspaper, making it one of the most ironic things ever created. Check it out in the featured gallery and be sure to click below to see other [innovative newspaper innovations](https://www.trendhunter.com/trends/telfar-plastic-bag). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Canvas Bag Umbrellas:** Opportunity to disrupt the traditional umbrella market by offering versatile and fashionable canvas bag umbrellas. - **Novelty Rain Accessories:** Chance to create and market innovative rain accessories that blend functionality with humor. - **Ironic Design Products:** Potential for disruptive innovation by creating products with ironic and unexpected designs. ### Sectors Adopting This - **Fashion Accessories:** Fashion industry can explore the creation of trendy and functional rain accessories. - **Outdoor Gear:** Opportunity for outdoor gear companies to incorporate umbrella functionality into their products. - **Design and Decor:** Design industry can explore the creation of ironic and humorous products that double as functional items. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Rainproof Wheelchair Shells](https://www.trendhunter.com/trends/mobidry.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md)