# Newspaper Bread Packaging L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable By Jana Pijak | Published 2015-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-packaging References: [behance.net](https://www.behance.net/gallery/23453769/LAmande-Brand-Identity-Store-Identity-Web-Design) IV Javier's newspaper packaging is designed for L'Amande French Bakery. Located in California -- with stores in Beverly Hills, Torrance and SoCal -- the establishment is a contemporary version of the classic European bakery concept. Offering an abundance of fresh baked goods that include breads, pastries and even artisanal coffee drinks, L'Amande French Bakery is branded with newspaper packaging that is both visually vivid and sustainable. Each of the company's food wrappers and bags are [paper-made and are 100 % recyclable](https://www.trendhunter.com/trends/paperseal-pressed). Moreover, the aesthetic of its newspaper packaging is mirrored throughout the bakery's printed menus and other promotional materials like business cards and its interactive website -- a page that features a run-down of its in-store products and reviews from its patrons. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Opportunity for businesses to explore eco-friendly packaging solutions. - **Graphic Branding:** Potential for companies to create visually striking packaging and branding materials. - **Bakery Marketing:** Chance for bakeries to differentiate themselves through unique packaging and promotional materials. ### Who This Affects Most - **Food Packaging:** Innovative packaging solutions for the food industry. - **Graphic Design:** Opportunities for graphic designers to create visually appealing branding materials. - **Bakery Industry:** Market potential for bakeries to enhance their marketing strategies and customer experience. ## Related on Trend Hunter - [Paper-Packaged Garlic Baguettes](https://www.trendhunter.com/trends/marks-spencer-1.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Paper-Made Pancake Packaging](https://www.trendhunter.com/trends/lata-pancakes.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Recyclable Bread Bag Clips](https://www.trendhunter.com/trends/cardboard-bread-bag-clips.md)