# Literary Legend Campaigns The Washington Post Newsroom Stars in Newspaper iPad App Commercial By Summer Luu | Published 2010-11-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-ipad-app-commercial References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/11/ancient-journalist-dragged-into-the-ipad-era.html) & [apple](http://www.apple.com/ipad/) The Washington newsroom journalists star in the newspaper [iPad](https://www.trendhunter.com/trends/new-tech-products) app commercial, entertaining the audience with [humor and awareness](https://www.trendhunter.com/trends/call-of-the-mustaches). The commercial contrasts old-school and new-school ways of receiving info, featuring grumpy journalism legends Bob Woodward and Ben Bradlee. Ultimately, the simple swipes and stunning visual features of the iPad wins these writing veterans over. They demonstrate how to use the WaPo iPad app while succumbing to the digital world, realizing its viral "voodoo powers." The newspaper iPad app commercial runs for two minutes, but is well worth the watch. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 1% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Legacy-technology Integration:** Opportunity to integrate old-school journalism practices with new digital technologies, creating innovative ways of delivering news. - **Interactive Advertising:** Opportunity to create engaging and interactive advertisements that demonstrate the features and benefits of products or services. - **Digital Transformation in Media:** Opportunity for media organizations to embrace digital technologies and transform their operations to better serve audiences. ### Sectors Adopting This - **Publishing:** Publishing companies can explore new digital platforms and technologies to create interactive and engaging content for their readers. - **Advertising:** Advertising agencies can leverage digital platforms to create innovative and interactive advertisements that capture the attention of consumers. - **Media:** Media organizations can undergo digital transformation to adapt to changing consumer behaviors and provide a seamless digital experience. ## Related on Trend Hunter - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md)