# Newspaper Couture Mary Design Presents Interesting Headgear By Olivia Chow | Published 2012-05-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-hat-fashion-minas1 References: [trendland](http://trendland.com/mary-designs-at-minas-trend-preview-2012/) & [marydesign.br](http://www.marydesign.com.br/) When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with [sophisticated, intricate and well-constructed headpieces](https://www.trendhunter.com/trends/pyper-malone). One hat is the cloche popularized by flappers complete with an oversized feather. Another recalls the rings of Saturn orbiting the model's head. My favorite is an African-styled hat that has massive discs sliced into it, a structure fit for Lady Gaga. To architect these accessories a refined [paper mache technique](https://www.trendhunter.com/trends/fragmenti) is used to preserve the finely layered print, which is actually legible upon close examination. Recycling the paper fits into the sustainability theme of the Minas Trend Preview. This [Brazilian designer](https://www.trendhunter.com/trends/vero-25) found a new way to use the popular paper product. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Newspaper Accessories:** Designers are creating sophisticated and intricate headpieces using recycled newspaper, offering an eco-friendly and unique fashion trend. - **Paper Mache Innovation:** Refined paper mache techniques are being used to create well-constructed and sustainable accessories from old newspapers, showcasing a disruptive innovation opportunity in the fashion industry. - **Sustainability in Fashion:** The use of recycled newspaper to create fashionable accessories highlights a growing trend towards sustainability in the fashion industry, opening up opportunities for eco-conscious brands. ### Industries Being Reshaped - **Fashion and Accessories:** The fashion industry can explore the use of recycled newspapers to create unique and sustainable accessories, offering customers a more eco-friendly fashion choice. - **Recycling and Waste Management:** The recycling industry can capitalize on the growing trend of using recycled newspaper to create fashionable accessories, providing innovative solutions for waste reduction and sustainable materials. - **Art and Design:** The art and design industry can embrace paper mache techniques to create intricate and well-constructed accessories from old newspapers, showcasing the creative and sustainable potential of this medium. ## Related on Trend Hunter - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md)