# Newspaper Couture 'Wear the News' by Elena Gregusova By Elsa Blaine | Published 2008-08-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-couture-wear-the-news-by-elena-gregusova References: [elenagregusova](http://www.elenagregusova.com/Wear_the_news_by_Elena_Gregusova.html) Newspaper fashion by Elena Gregusova is anything but 'trashy'. In fact, the [recycled fashion](https://www.trendhunter.com/trends/regeneration-nation) is extremely creative and [sculptural](https://www.trendhunter.com/trends/transhabit-collection). The designer and her photographer husband (Martin Gregus) and [jewellery designer](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited) daughter as her model, have put together an exhibition in North Vancouver called 'EnviroCouture' which Gregusova says is” Haute Art from the Waste Container.” This collection of imaginative outfits, trademarked, 'Wear the News', is made entirely from newspapers and the pieces have names like, “Sound of Mozart”, “Newton's Spectrum”, “Santa Maria 1492” and “Stars of Galileo”. These photographs were all taken by Gregusova's talented husband Martin Gregus and modelled by her daughter Barbara. Gregusova was born in Bratislava, Slovakia and currently is living in Vancouver, Canada. Models: Barbara Gregusova, Agam Darshi and Vicky Huang ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recycled Fashion:** There is a growing trend of using unconventional materials for fashion design which could present opportunities for disruptive innovation in the fashion industry. - **Sustainable Art:** There is an emerging trend of artists creating art using non-traditional materials, which presents an opportunity for disruptive innovation in the art industry. - **Environmental Activism Fashion:** As more people become environmentally conscious, there may be a growing market for fashion that reflects this and companies that embrace this trend could find opportunities for innovation. ### Who This Affects Most - **Fashion Industry:** The use of unconventional materials for fashion could create opportunities for innovation and disruption in traditional fashion industry supply chains and marketing strategies. - **Art Industry:** The trend of using non-traditional materials for art presents opportunities for innovation and disruption in traditional art industry sales channels and marketing strategies. - **Environmental Industry:** Companies that can incorporate environmentally friendly practices while creating products that appeal to a wider audience may find opportunities for innovation. ## Related on Trend Hunter - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)