# Child-Translating Newspaper Apps The Tokyo Newspaper Develops an App to Translate News for Kids By Jonathon Brown | Published 2013-01-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/newspaper-app References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/the-tokyo-newspaper-share-the-newspaper-with-children/) & [youtu.be](http://youtu.be/2ouW5W_tMbg) This video introduces the newspaper app developed by the [Tokyo Newspaper](https://www.trendhunter.com/trends/tokyo-popups) in an effort to attract [younger audiences](https://www.trendhunter.com/trends/news-sources) and increase family communication levels. The challenge is straight forward: how do you get children to read the newspaper? In today’s world of electronics, a child may grow up never looking at a newspaper. The video shows this scenario as a father sits on the couch reading the paper beside his son who is playing a game on his [iPhone](https://www.trendhunter.com/trends/screenable-app). The problem is newspapers aren’t made for children to read and can be difficult for them to get interested in. To address this problem, Tokyo Newspaper developed a newspaper app that translates news into easy to digest pieces for kids and includes cartoon character commentary. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Child-friendly News Apps:** Opportunity for developing apps that translate news into engaging and digestible content for children. - **Family-oriented Communication:** Opportunity for creating platforms that facilitate communication and engagement between parents and children through news consumption. - **Print Media Revitalization:** Opportunity for innovative approaches to attract younger generations to traditional print media outlets. ### Where This Applies - **Media and Publishing:** Opportunity for media companies to develop child-friendly news apps and revitalize print media for younger audiences. - **Technology and App Development:** Opportunity for tech companies to create innovative apps that translate news for children and enhance family communication. - **Education and Edtech:** Opportunity for educational institutions and EdTech companies to leverage child-translating news apps for educational purposes and engage children in current affairs. ## Related on Trend Hunter - [Bilingual Audiobook Apps](https://www.trendhunter.com/trends/bilingual-book-company.md) - [Child-Targeted Starter Smartphone Apps](https://www.trendhunter.com/trends/screenable-app.md) - [Gamified Nighttime Reading](https://www.trendhunter.com/trends/storymate.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md) - [Demonic Parenting Apps](https://www.trendhunter.com/trends/oni-kara-denwa-app.md) - [Child-Friendly Habit-Forming Apps](https://www.trendhunter.com/trends/habitforming-apps.md) - [Democratic Comparative News Apps](https://www.trendhunter.com/trends/the-daily-edit-app.md) - [Child-Safe Social Media Apps](https://www.trendhunter.com/trends/childsafe-social-media-app.md) - [Personalized Child Education Apps](https://www.trendhunter.com/trends/sandbox-group.md)