# $2.4 Million Loungers Marc Newson Lockheed Lounge Chaise By cosio55 | Published 2007-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/newsons-lockheed-lounger References: [luxist](http://www.luxist.com/2007/09/12/newsons-lockheed-lounger-will-sell-for-millions/) This Marc Newson Lockheed lounge [chaise](https://www.trendhunter.com/trends/pk23-lounge-chair) will soon be auctioned at [Christie's](https://www.trendhunter.com/trends/friendsies). It is promised to be the most expensive piece ever created by a [living designer](https://www.trendhunter.com/trends/jean-nouvel-11), with the final asking price soaring in at over $2.4 million. “This sale is expected to blow the previous record (another Newson piece that sold for $1 million earlier this year) out of the water by more than a little. Would you pay that much for this seat?” asks Luxist. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **$2.4 Million Loungers:** Disruptive innovation opportunity: Explore the demand for luxury furniture and design pieces with astronomical price tags. - **Marc Newson:** Disruptive innovation opportunity: Collaborate with renowned designers like Marc Newson to create exclusive, high-end pieces that appeal to affluent collectors. - **Auctioned Design:** Disruptive innovation opportunity: Explore the potential of auctioning unique and limited-edition designer furniture to create excitement and increase perceived value. ### Where This Applies - **Luxury Furniture:** Disruptive innovation opportunity: Introduce innovative materials, designs, and craftsmanship techniques to redefine the concept of luxury furniture. - **Design and Home Decor:** Disruptive innovation opportunity: Embrace the shift towards designer-driven home decor and furnishings, focusing on exclusive and statement-making pieces. - **Auction Houses:** Disruptive innovation opportunity: Leverage technology and online platforms to revolutionize the auction house industry, making it more accessible and engaging for buyers and sellers. ## Related on Trend Hunter - [Sculpted Rock-Like Lounge Chairs](https://www.trendhunter.com/trends/oksys-chaise-lounge.md) - [Supercar-Inspired Lounge Chairs](https://www.trendhunter.com/trends/prova-mo53-lounge.md) - [Celestial Silkscreened Armchairs](https://www.trendhunter.com/trends/vanity-fair-xc-armchair.md) - [Luxury Automotive Brand Chairs](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair.md) - [Upholstery-Free Lounge Chairs](https://www.trendhunter.com/trends/massproductions.md) - [Cushioned Relaxing Lounge Chairs](https://www.trendhunter.com/trends/calma-lounge.md) - [Architectural Dynamic Vintage Chairs](https://www.trendhunter.com/trends/egoist-chaise.md) - [Mid-Century Sculpted Lounge Chairs](https://www.trendhunter.com/trends/plane-lounge-chair.md) - [Wavy Lounge Chair Designs](https://www.trendhunter.com/trends/wavy-lounge-chair.md)