# Kid-Safe Tabloid Displays Tesco's News Display Stands Show Only Child-Friendly Content By Laura McQuarrie | Published 2015-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/news-display References: [retail-week](http://www.retail-week.com/companies/tesco/tesco-creates-child-friendly-news-displays-to-hide-inappropriate-imagery/5066517.article) & [tesco](http://www.tesco.com/) After many concerned parents found that their children were at eye level with inappropriate content on news displays at [Tesco](https://www.trendhunter.com/trends/selfservice-checkouts), a campaign was launched and the supermarket decided to make a change. Now, rather than displaying newspapers and tabloids in a vertical format, Tesco now keeps them laying horizontally in bins. Where these publications used to be displayed on the sides of these display units, there are now generic ads for the brands that publish the news-worthy content. As a retailer that considers itself to be [family-friendly](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly), it was important for Tesco to respond to the issues that parents with a reasonable compromise. Now, consumers are still able to purchase newspapers and tabloids, and children too small to see over the sides of the unit won't be exposed to anything inappropriate. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Child-friendly Retail Displays:** Creating retail displays that are designed to be safe and appropriate for children, offering a solution to the issue of exposing young kids to inappropriate content. - **Horizontal Format Displays:** Adopting a horizontal format for displaying newspapers and tabloids in retail stores, helping to address the problem of children being at eye level with inappropriate material. - **Brand Advertisements on Displays:** Using generic ads from the brands that publish the news-worthy content on the sides of display units instead of displaying the publications directly, ensuring child-friendly content is showcased. ### Sectors Adopting This - **Retail:** Opportunity for retailers to create innovative and child-friendly display solutions, ensuring a family-friendly environment. - **Newspaper and Tabloid Publishing:** Potential for publishers to collaborate with retailers and create alternative methods of promoting their publications, such as branded ads on display units. - **Advertising:** Opportunity for companies to develop generic advertisements that can be used on display units, targeting a specific demographic and ensuring child-appropriate content is highlighted. ## Related on Trend Hunter - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Diaper-Focused Point-Of-Sale Retail Displays](https://www.trendhunter.com/trends/emerson-ten.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Cybersafety-Focused Resource Libraries](https://www.trendhunter.com/trends/worst-childrens-library.md) - [Paper-Made Detergent Packaging](https://www.trendhunter.com/trends/tesco-laundry-pods.md)