# Kpop-Backed Bunny Cakes South Korean Group NewJeans Designs Bunny-Shaped Heart Cakes for Nudake By Kanesa D | Published 2022-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/newjeans References: [hypebae](https://hypebae.com/2022/12/newjeans-nudake-omg-pop-up-store-seoul-bunny-cake-merch-release-info) & [instagram](https://www.instagram.com/nu_dake/)  South Korean girl group [NewJeans](https://www.trendhunter.com/trends/indomie) introduces its partnership with dessert brand Nudake, owned by eyewear label [Gentle Monster](https://www.trendhunter.com/trends/nudake). The partnership, called ‘[OMG! NU](https://www.trendhunter.com/trends/sourdough-pretzel)+JEANS,’ was made especially for the group’s forthcoming record entitled ‘OMG’ and includes a variety of treats and merchandise. The collection is highlighted by a vibrant assortment of five bunny-shaped cakes that reveal a heart when cut in half, along with NewJeans-inspired accessories like cake cutters and ornaments. Red pockets with pop-up cards of each member—Minji, Haerin, Hyein, Danielle, and Hanni—who also manifest as cake toppers—are included in the collaboration. A napkin with the NewJeans Tokki ring emblem is stitched on it to complete the set. The NewJeans x Nudake ‘OMG! NU+JEANS’ pop-up will be present at Nudake's HAUS DOSAN and Seongsu locations from December 23, 2022 until January 21, 2023. Image Credit: Nudake, [hypebae](https://hypebae.com/2022/12/newjeans-nudake-omg-pop-up-store-seoul-bunny-cake-merch-release-info), [instagram](https://www.instagram.com/nu_dake/) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 87% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebrity-backed Dessert Collaborations:** The success of the NewJeans x Nudake partnership highlights a trend towards celebrity-backed dessert collaborations that provide unique dining experiences and merchandising opportunities. - **Heart-shaped Desserts:** The popularity of the bunny-shaped heart cakes in the OMG! NU+JEANS collection suggests a trend towards heart-shaped desserts that offer a touch of whimsy and playfulness. - **Fashion-inspired Dessert Collections:** The NewJeans x Nudake collaboration showcases a trend towards fashion-inspired dessert collections that cater to consumer interests in both food and fashion. ### Industries Being Reshaped - **Food and Beverage Industry:** The NewJeans x Nudake partnership presents an opportunity for the food and beverage industry to collaborate with celebrities to offer unique dining experiences and merchandise. - **Fashion Industry:** The success of the NewJeans x Nudake collaboration suggests an opportunity for the fashion industry to expand into the dessert market by offering fashion-inspired dessert collections. - **Entertainment Industry:** The OMG! NU+JEANS pop-up presents an opportunity for the entertainment industry to expand its brand and merchandise offerings by partnering with food and beverage companies. ## Related on Trend Hunter - [K-Pop Artist-Inspired Desserts](https://www.trendhunter.com/trends/nudake.md) - [K-Pop Artist Dessert Menus](https://www.trendhunter.com/trends/nudake-x-jennie-menu.md) - [Flagship-Celebrating Burger Cakes](https://www.trendhunter.com/trends/burger-cake-1.md) - [K-Pop-Endorsed Noodle Campaigns](https://www.trendhunter.com/trends/indomie.md) - [Swirled Bunny Face Cakes](https://www.trendhunter.com/trends/bunny-face-chocolate-cake.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Kpop-Backed Cream Cookies](https://www.trendhunter.com/trends/blackpink-1.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Sweet K-Pop Gummies](https://www.trendhunter.com/trends/ruby-hearts-gummies.md)