# Upcycled Film Canisters Newfocus Convert Old Film Rolls Into USB Sticks By Francis Tiangson | Published 2011-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/newfocus References: [gizmo.do](http://gizmo.do/fGSYjO) & [etsy](http://www.etsy.com/listing/72284747/choice-of-35mm-film-2gb-usb-flash-drive) Newfocus is a small shop on [Etsy](https://www.trendhunter.com/trends/native-app) that has found a cheeky way to fuse both film and digital photographs together. Instead of being limited to only 36 photos per roll, Newfocus' converted film canisters allows for photographers to store up to four gigabytes worth of digital images. What Newfocus has done is replaced [old rolls of film](https://www.trendhunter.com/trends/kodak-kodacolor-film) with two and four gigabyte [USB sticks](https://www.trendhunter.com/trends/sandisk-1) housed inside old school canisters. Even though you probably don't buy film anymore, you can still remember the good old days by selecting your favorite brand. These Newfocus items would make for great little gifts to give any digital or film photographer. Each Newfocus canister USB is handcrafted and are eco-friendly, recycled products for the environmentally friendly shutterbug. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Upcycling:** There is an opportunity for companies to upcycle old products into new, useful items like Newfocus' upcycled film canisters. - **Hybridization:** Combining traditional and modern technologies provides an opportunity for companies to create unique and functional products like Newfocus' fusion of film and digital photography. - **Eco-friendly Products:** Customers are increasingly interested in environmentally friendly products like Newfocus' recycled film canisters, creating an opportunity for companies to develop similar products. ### Who This Affects Most - **Photography:** Newfocus' upcycling of old film canisters into USB sticks creates an opportunity for the photography industry to modernize and become more sustainable. - **Gifts and Novelties:** Newfocus' upcycled film canisters provide a unique and nostalgia-inducing gift option, creating an opportunity for the gifts and novelties industry to capitalize on this trend. - **Technology:** Combining traditional physical media with modern digital technology, as Newfocus has done, provides opportunities for the technology industry to introduce new types of products that appeal to a wider audience. ## Related on Trend Hunter - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Eco-Friendly Film Cameras](https://www.trendhunter.com/trends/lensfayre.md) - [Revived Analog Cameras](https://www.trendhunter.com/trends/lomo-mca.md) - [App-Connected Upcycled Film Cameras](https://www.trendhunter.com/trends/digi-swap.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Sleek Digital Film Scanners](https://www.trendhunter.com/trends/slide-n-scan.md) - [Nostalgic Digital Cameras](https://www.trendhunter.com/trends/cs8.md) - [Camera-Mounted Photo Digitizers](https://www.trendhunter.com/trends/photo-digitizer.md)