# 21st Century Pin-Up Captures The 'Newfangled Pin-Up' Series Features Ladies Who Love Their Phones By Michael Hemsworth | Published 2013-02-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/newfangled-pinup References: [ufunk.net](http://www.ufunk.net/en/photos/pin-up-smart-phones/) & [phlearn](http://phlearn.com/bts-newfangled-pinup) Pin-up photos were a risqué genre of photo shoots that would feature ladies in scantily clad clothing, but the new set 'Newfangled Pin-Up' puts the ladies front and center with favorite gadgets. Instead of featuring the girls posing for the camera, they are instead focused on their [smartphones](https://www.trendhunter.com/trends/hmd-barbie-phone) where they are giggling over content or [snapping a selfie](https://www.trendhunter.com/trends/retrova). 'Newfangled Pin-Up' is done by the photographers over at Phlearn who wanted to do a modern, 21st century shoot that focused on the [pin-up shots of the past](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic). Not only are these photos indeed as risqué as the ones of yesteryear, but they also offer a clever social commentary about how technology-obsessed we have become and the ways that our culture has changed as a whole. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Newfangled Pin-up Photography:** Opportunity to create a new genre of pin-up photography that incorporates technology and reflects modern culture. - **Social Commentary Photography:** Opportunity to use photography as a medium to comment on societal changes brought about by technology. - **Cultural Shift in Photography:** Opportunity to explore and capture the evolving relationship between people and technology through photography. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity for photographers to redefine the genre and experiment with new concepts. - **Fashion:** Opportunity for fashion brands to collaborate and incorporate technology into their designs and marketing campaigns. - **Digital Content Creation:** Disruptive innovation opportunity for content creators to develop new forms of media that reflect the influence of technology on society. ## Related on Trend Hunter - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Vintage Imaging Kits](https://www.trendhunter.com/trends/pgytech-retrova.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md)