# Nudie Jeans Denim You Don't Wash By Mandie McFarlane | Published 2007-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/newdies-cut-back-on-your-laundry References: [nudiejeans](http://www.nudiejeans.com/) If your anything like me, the comeback of the 80's high-waisted jean is a rather daunting trend. But here's one pair of jeans that will make jumping on the bandwagon a little bit easier. NEWDIE'S! These [slim fit denims](https://www.trendhunter.com/trends/snugfit-denim) are known for their "don't wash" policy. The more you move in em, [stuff the pockets](https://www.trendhunter.com/trends/cheese-pocket-jeans), even sweat in them...the more these jeans become one of a kind. The [distressed look](https://www.trendhunter.com/trends/imogene-willie) is certainly no new concept, but what about doing it yourself. The longer you hold back from throwing them in the wash, the sooner you will have a pair of jeans that are all your own. Just be careful what you keep in your pockets because these pants form fit to you and your carry-on. These boy cut indigo's are gaining popularity among men and woman alike, and not washing them for a year is a catchy selling feature. Who doesn't want to run around in jeans that are like second skin. For once, falling behind on laundry has become an fashion statement! Sign me up! ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Customized Distressed Denim:** Opportunity to create personalized, one-of-a-kind jeans by not washing them and letting them naturally distress over time. - **Sustainable Fashion:** Potential for promoting the idea of not washing clothes frequently as a way to reduce water consumption and promote eco-friendly fashion choices. - **Anti-washing Movement:** Emerging trend of not washing clothes for extended periods, highlighting the desire for a more relaxed approach to personal hygiene and fashion. ### Sectors Adopting This - **Fashion Retail:** Opportunity for clothing brands to market and sell customized distressed denim to cater to the growing demand for unique and eco-friendly fashion. - **Laundry and Detergent:** Innovation opportunity to develop products and services that cater to the needs of consumers who are part of the anti-washing movement, providing solutions to maintain garments without frequent washing. - **Sustainable Lifestyle:** Potential for promoting sustainable living by encouraging people to adopt the practice of not washing clothes frequently, contributing to water conservation efforts. ## Related on Trend Hunter - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Understated High Rise Jeans](https://www.trendhunter.com/trends/high-rise-wide-leg.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md)