# English Ale Variety Packs The Newcastle Best of Britain Variety Pack Features Limited Edition Ales By Michael Hemsworth | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/newcastle-best-of-britain-variety-pack References: [joesdaily](http://www.joesdaily.com/food-drink/newcastle-unveils-their-second-variety-pack-featuring-a-new-hoppy-beer/) & [newcastlefinder](http://www.newcastlefinder.com/) Those out there that are fans of Newcastle brown ale are sure to be delighted by the news that the brand is releasing its second Newcastle Best of Britain Variety Pack to help offer drinkers a selection of new and old faves to enjoy. Now, while the Newcastle Best of Britain Variety Pack includes the original brown ale many have come to love, it also includes two new, limited edition varieties: Newcastle Scotch Ale and Newcastle Foreign Extra India Pale Ale. Discussing the reasoning behind the Newcastle Best of Britain Variety Pack, Brand Director of Newcastle Priscilla Flores Dohnert explains that, "We had such a positive response to our first Variety Pack and its limited-edition beers that we decided to once again create an all-new exclusive beer." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Variety Packs:** Opportunity for brands to release limited edition versions of their popular products to entice consumers with new flavors. - **Limited Edition Beers:** Creating a sense of exclusivity and excitement among beer enthusiasts by offering unique, limited-time brews. - **Craft Beer Selections:** Catering to the growing demand for unique and high-quality craft beers by offering a curated selection of different styles and flavors. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to expand their product offerings and attract new customers with variety packs and limited edition releases. - **Alcohol Industry:** Creating a new marketing strategy by introducing limited edition beers and variety packs to target beer enthusiasts and promote brand loyalty. - **Retail Industry:** Opportunity for retailers to collaborate with breweries to create exclusive variety packs, attracting beer lovers and driving sales of craft and specialty beer. ## Related on Trend Hunter - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Bundled Variety Beer Packs](https://www.trendhunter.com/trends/creature-comforts-variety-pack.md) - [Diversified Lager Variety Packs](https://www.trendhunter.com/trends/lager-variety-pack.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Heritage-Honoring British Beers](https://www.trendhunter.com/trends/greene-king-brewery.md) - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md)