# Bold Billboard Wars Newcastle Beer Mocks the Latest Stella Artois Ad with 'No Bollocks' By Shiori Mine | Published 2012-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/newcastle-beer-mocks-stella-artois References: [brandingmagazine](http://www.brandingmagazine.com/2012/04/02/newcastle-beer-picks-on-stella-artois/) & [newcastlebrown](http://newcastlebrown.com/) Billboard wars continue to appear on the advertising skyline as Newcastle Beer mocks Stella Artois with their latest campaign. The [hand-painted billboard](http://www.trendhunter.com/trends/ritual-project-for-stella)that currently towers above the street is now sharing its space with the British-based brewery. Droga5, the agency behind the campaign has decided to poke fun at Stella's "It's a chalice, not a glass" slogan and returned with their audacious response, "Who uses the word 'Chalice'?" Billboard wars are nothing new as we've seen other major brands such as [Samsung](http://www.trendhunter.com/trends/samsung-galaxy-s-ii) and [Audi](http://www.trendhunter.com/trends/audi-bmw-billboard) take on their competitors through these cheeky tactics. However, it is certainly an entertaining commentary to the innovative nature of advertising and competition. So, whose side are you on -- Team Newcastle or Team Stella? ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 20% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Billboard Wars:** The trend of billboard wars between major brands provides opportunities for disruptive advertising campaigns. - **Mocking Competitors:** Mocking competitor advertising campaigns provides opportunities for brands to showcase their products or services in an entertaining and engaging way. - **Cheeky Advertising:** Cheeky advertising tactics provide opportunities for brands to stand out in a crowded advertising space and differentiate themselves from competitors. ### Where This Applies - **Alcohol Beverages:** Alcohol beverage companies can use billboard wars and cheeky advertising tactics to showcase their products in a unique and engaging way. - **Consumer Electronics:** Consumer electronics companies can leverage billboard wars to showcase the innovative features of their products compared to competitors. - **Automotive:** Automotive companies can use billboard wars to showcase the features and benefits of their vehicles compared to competitors in an entertaining and engaging way. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Cheeky Splitting-the-Bill Campaigns](https://www.trendhunter.com/trends/vamos-marcar.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)