# Invite-Only Airport Eateries 'Classified' is an Upscale Eatery in the Newark International Airport By Ell Smith | Published 2017-09-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/newark-international-airport References: [psfk](https://www.psfk.com/2017/09/united-airlines-invitees-access-secret-restaurant-newark.html) & [viewfromthewing.boardingarea](http://viewfromthewing.boardingarea.com/2017/08/22/classified-uniteds-new-invitation-restaurant-inside-newark-airport/) 'Classified' is a newly opened upscale restaurant in [United Airlines](https://www.trendhunter.com/trends/fresh-meals1)' Newark International Airport. The elegant eatery serves a [farm-to-table menu with seasonal offerings](https://www.trendhunter.com/trends/seasonal-dining-selections) that could change on a weekly basis. Seating only 36 people, this new airport concept caters towards a higher-end client base. Flyers must be personally invited by the airline in order to grab a seat at this exclusive spot. The Airline has not publicly revealed its method for inviting customers to dine, however, the average meal for two will cost around $100. OTG, the company which operates stores and restaurants in airport terminals, believes airports should serve as an extension of a journey by offering consumers an experience which aims to enhance their travels. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Airport Hospitality:** There is a growing trend for airports to offer more luxurious and upscale dining experiences that cater to high-end clientele - **Exclusive Invitations:** Exclusive and invite-only restaurants are becoming increasingly popular as a way to create buzz and exclusivity around a brand or concept - **Seasonal Menus:** Seasonal menus that change frequently are becoming a trend in the restaurant industry, offering consumers a unique and fresh dining experience every time they visit ### Sectors Adopting This - **Airport Retail:** Companies that operate stores and restaurants in airports have an opportunity to create exclusive and upscale dining concepts to cater to high-end clientele, while enhancing the overall airport experience - **Hospitality:** Upscale restaurant and hospitality brands have an opportunity to create exclusive, invite-only dining experiences and seasonal menus that appeal to high-end clientele looking for a unique dining experience - **Travel:** Travel companies and airlines could create exclusive and invite-only dining experiences as a way to enhance the overall travel experience and create buzz around their brand ## Related on Trend Hunter - [Grab-and-Go Fine Dining Kiosks](https://www.trendhunter.com/trends/olive-finch-collective.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Airport Burger Spots](https://www.trendhunter.com/trends/delta-air-lines-1.md) - [Luxe Airline Cafe Experiences](https://www.trendhunter.com/trends/air-canada-caf.md) - [Airline-Inspired Cocktail Lounges](https://www.trendhunter.com/trends/carry-on-airlines.md) - [Luxuriously Revamped Airport Lounges](https://www.trendhunter.com/trends/chase-sapphire-lounge1.md) - [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md)