# Cupid-Induced Lager Ads New Zealand Beer Festival Utilizes Valentine's Day By Luisa Amanda Gomes | Published 2010-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-zealand-beer-festival References: [adsoftheworld](http://adsoftheworld.com/media/print/new_zealand_beer_festival_keg) & [bestadsontv](http://bestadsontv.com/outdoor_details.php?id=26926) The [New Zealand Beer Festival](https://www.trendhunter.com/trends/mad-whale-beer-company) capitalized on the lovey-dovey theme of [Valentine](https://www.trendhunter.com/trends/beetles-so-in-love)’s Day and applied it to beer. As the Beer Festival was dated right before the romantic holiday, their ads depicted a strong love. Some may even claim the strongest love -- the love between mankind and beer. The combination of love-dazed looks and romantic backgrounds in their posters only cements how hilarious and creative beer ads are and always will be. I look forward to the next imaginative beer ad out there. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Beer Festival Promotions:** Opportunity for breweries and beer festivals to create unique and engaging promotions that align with holidays or special events. - **Creative Advertising Campaigns:** Opportunity for brands to think outside the box and create humorous and captivating ads that stand out from the competition. - **Cross-industry Collaborations:** Opportunity for breweries and event organizers to collaborate with other industries, such as Valentine's Day-themed events, to attract a wider audience. ### Industries Being Reshaped - **Breweries:** Disruptive innovation opportunity for breweries to use creative advertising and event collaborations to increase brand awareness and drive sales. - **Advertising and Marketing:** Disruptive innovation opportunity for advertising agencies and marketers to develop unique and witty campaigns that resonate with consumers. - **Event Planning and Management:** Disruptive innovation opportunity for event planners and organizers to create fresh and unexpected collaborations between industries, providing memorable experiences for attendees. ## Related on Trend Hunter - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Boozy Essentials Kits](https://www.trendhunter.com/trends/beer-lovers-gift-set.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Rewarding Valentine's Date Campaigns](https://www.trendhunter.com/trends/first-dates-on-valentines.md) - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)