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# Cynically Re-Adapted Workwear
The New ZDDZ Collection is Aptly Titled 'Self Unemployed'

By Riley von Niessen | Published 2017-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-zddz
References: [hypebae](https://hypebae.com/2017/4/zddz-2017-fall-winter-lookbook-corp) & [zddzshop](https://zddzshop.com/collections/fw17)

Recently, a new ZDDZ collection hit stores, along with an editorial that promotes the many different pieces that comprise it.

The pieces draw from [traditional workwear staples](https://www.trendhunter.com/trends/fw25-workwear) in a sense, however the new ZDDZ collection supplies all of them with an edgy twist -- resulting in causal yet structured ensembles that make a statement. To make this inspiration clear, the brand titled the collection 'Self Unemployed' -- which works to instil [individualism and personal power](https://www.trendhunter.com/trends/shapes-we-take).

Further enhancing this theme are the [bold color palettes](https://www.trendhunter.com/trends/the-future-is-not-set) that are used throughout the new ZDDZ collection -- with hues of bright yellow, blue, purple, and red featured on the material itself and on the cynical graphics that decorate many of the pieces.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 42% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Re-adapted Workwear:** There is an opportunity for companies to create collections that take traditional workwear staples and infuse them with a modern, edgy twist.
- **Causal Yet Structured Ensembles:** The demand for clothing that is both comfortable and stylish continues to grow, presenting an opportunity for brands to create outfits that strike the perfect balance between the two.
- **Bold Color Palettes with Cynical Graphics:** The combination of vibrant colors and edgy graphics offers a disruptive innovation opportunity for brands that want to make a bold statement with their designs.

### Sectors Adopting This

- **Fashion:** The fashion industry can capitalize on the appeal of re-adapted workwear and create collections that cater to the growing demand for casual yet structured ensembles.
- **Graphic Design:** Graphic designers can explore the use of cynical graphics in combination with bold color palettes to create visually striking designs that resonate with consumers.
- **Textile Manufacturing:** Textile manufacturers can experiment with producing fabrics in vibrant colors to meet the demand for bold color palettes in fashion collections.

## Related on Trend Hunter

- [Workwear-Inflected Fashion](https://www.trendhunter.com/trends/ozism.md)
- [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md)
- [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)
- [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md)
- [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md)
- [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md)
- [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)
- [Youthful Corporate-Inspired Capsules](https://www.trendhunter.com/trends/the-corporate-edit.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
