# 90s Hip-Hop Fashion New Yorker Brings Back B-Boy Style for S/S '09 By mediterranean | Published 2009-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-yorker-ss09 References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/sam-way-edzard-piltz-new-yorker.html) Are you ready for the glory of the 1990s to influence new fashion? Vanilla Ice, MC Hammer and all that hip-hop? Well, ready or not, fashion label [New Yorker](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew) brings out the [hip-hop and 90s street fashion](https://www.trendhunter.com/trends/diary-1999) vibe in their Spring/Summer 2009 ad campaign. The campaign was photographed by Edzard Piltz and features models Cesar Cassier and Sam Way among others. **Implications** - Bringing back old-school fashion greatly attracts the young urban demographic. Modern-day youth consumers enjoy vintage, retro and anything else that is unconventional. Businesses and designers should look into incorporating their future fashions and products to include [vintage and music styling](https://www.trendhunter.com/trends/reebok-x-kodak) to entice the modern day young urban consumer. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Fashion Revival:** Opportunity for fashion brands to tap into the young urban demographic by incorporating vintage and retro styles. - **Unconventional Fashion:** Demand for unconventional fashion styles creates a market for businesses and designers to explore unique and non-traditional fashion designs. - **Music-inspired Fashion:** Businesses can capitalize on the popularity of music styling by incorporating musical elements into their fashion and product offerings. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the 90s hip-hop fashion trend to captivate the young urban demographic. - **Retail:** Retailers can cater to the demand for vintage and unconventional fashion styles by curating collections that appeal to the modern-day youth consumer. - **Music:** Music industry has an opportunity to collaborate with fashion brands to create music-inspired fashion lines that resonate with music lovers and fashion enthusiasts. ## Related on Trend Hunter - [Generation-Blending Skateboarding Campaigns](https://www.trendhunter.com/trends/always-out-there.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md)