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# Luxe Crystal-Encrusted Beanies
Gucci Works with the New York Yankees on Piece for the FW18 Season

By Amy Duong | Published 2019-01-08 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-yankees
References: [hypebeast](https://hypebeast.com/2018/12/gucci-blue-crystal-ny-yankees-edition-wool-beanie) & [ssense](https://www.ssense.com/en-us/men/product/gucci/blue-ny-yankees-edition-wool-beanie/3232209)

Luxury fashion house Gucci continues its collaborative work alongside baseball team New York Yankees with a vibrant new piece for the Fall/Winter 2018 season. The latest design is a deep blue wool beanie embellished with a series of colorful crystals around the brimmed crown area, drawing inspiration from the label's Flashtrek sneakers.

As a nod to the baseball team, the front of the beanie boasts a largely embroidered logo patchwork-- its deep blue hue contrasts against the beanie with a white outlining. To further elevate its luxurious elements, the crystals are emerald-cut and feature hues of red, orange, and purple -- as the crystals come around the back, they get smaller and are cut in either a round or a pear shape.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 10% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What Makes This Trend Stand Out

- **Crystal-encrusted Accessories:** There is an opportunity for luxury brands to incorporate crystals into various accessories for a touch of glamour.
- **Collaboration Apparel:** Fashion brands can explore partnerships with sports teams to create limited edition apparel that appeals to both fashion and sports fans.
- **Luxury Streetwear:** The trend of blending high-end fashion with streetwear continues to grow, creating opportunities for luxury brands to tap into a new market segment.

### Sectors Adopting This

- **Luxury Fashion:** Luxury fashion brands can leverage crystal-encrusted accessories to enhance their product offerings and cater to affluent customers.
- **Sports Apparel:** There is a market for limited edition collaboration apparel that caters to both fashion-forward consumers and sports fans.
- **Streetwear:** The luxury streetwear industry can expand by incorporating high-end collaborations that appeal to a wider range of consumers.

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