# Baseball-Branded Scents The New York Yankees Fragrances are an MLB First By Michael Hines | Published 2012-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-yankees-fragrances References: [sports.yahoo](http://sports.yahoo.com/blogs/mlb-big-league-stew/york-yankees-fragrance-hits-nostrils-month-091444029.html) & [newyork.yankees.mlb](http://newyork.yankees.mlb.com/index.jsp?c_id=nyy) The wait for the upcoming [MLB](https://www.trendhunter.com/trends/sakura-pack) season just got a little easier to bear with the announcement of the new line of [New York Yankees](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection) fragrances. The Bronx Bombers have decided to follow their all-star shortstop into the world of fragrances and will release scents for both men and women. The new fragrances will imaginatively be called ‘New York Yankees’ and ‘New York Yankees for Her.’ The New York Yankees are a worldwide presence with their fingers in nearly everything, so you’ve got to wonder why it took them so long to create a fragrance. No pricing or release date has been given for the New York Yankees fragrances, but don’t be shocked if they debut sometime before or on opening day. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sports-based Fragrances:** Fragrances based on sports teams and athletes can be created for fans to wear and promote their favorite teams, opening doors to team merchandise beyond the typical clothing and accessories. - **Celebrity-endorsed Fragrances:** Collaborating with professional athletes can lead to bringing in audiences that may not typically be interested in fragrance, which can lead to more sales and brand recognition. - **Team Merchandise Expansion:** Expanding merchandise beyond traditional clothing and accessories can offer fans more ways to engage with their favorite teams while also increasing revenue streams for the team. ### Where This Applies - **Fragrance Industry:** Creating fragrances based on sports teams or athletes can lead to new and unique scents in the fragrance industry that appeal to a wider audience. - **Sports Marketing Industry:** Working with sports teams to create fragrances and expand merchandise can open new revenue streams in the sports marketing industry. - **Sports Merchandise Industry:** Expanding merchandise to include fragrances can increase options for fans to support their favorite teams and provide new opportunities for the sports merchandise industry. ## Related on Trend Hunter - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Tennis Ball Fragrances](https://www.trendhunter.com/trends/scan-and-sniff.md) - [Crystal-Covered Baseball Caps](https://www.trendhunter.com/trends/47-brand-x-swarovski-x-new-york-yankees-hat.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Baseball-Inspired Dessert Partnerships](https://www.trendhunter.com/trends/baby-ruth.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Quiet Luxury Candle Collections](https://www.trendhunter.com/trends/yankee-candle-yc-collection.md) - [Mayo-Inspired Fragrances](https://www.trendhunter.com/trends/will-levis-no-8.md)