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# Carefully-Choreographed Editorials
NYT Style's 'Danceteria' Showcases Fashion & Live Arts

By Marissa Brassfield | Published 2009-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-times-style-danceteria
References: [thefashionisto](http://thefashionisto.com/blog/2009/09/editorial-danceteria-by-jacob-sutton/) & [nytimes](http://www.nytimes.com/pages/fashion/index.html)

Fashion and dance are two art forms that we love at Trend Hunter, so this New York Times Style's 'Danceteria' editorial was naturally right up our alley. This Bruce Pask-styled shoot features dancers dressed in luxurious suiting and menswear separates. Jonah Bokaer choreographed the moves for the editorial, and appears alongside Todd McQuade, Tony Orrico, Judith Sanchez Ruiz, and Davon Rainey.

Photographer Jacob Sutton does a fantastic job of capturing the dancers' movement for the New York Times Style's 'Danceteria.' Not only are the moves beautiful, but the menswear from Prada, Versace, Calvin Klein, and Dries Van Noten is also noteworthy.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 51% | Activity: 22% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion-dance Collaboration:** Opportunity for fashion brands and dance companies to collaborate on editorials and campaigns showcasing both art forms.
- **Luxury Menswear Editorial:** Growing market for editorials featuring luxurious suiting and menswear separates.
- **Capturing Movement in Photography:** Demand for photographers to capture dynamic movement in fashion editorials and campaigns.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore partnerships with dance companies for unique collaborations and marketing opportunities.
- **Dance:** Dance companies can expand their reach by collaborating with fashion brands for editorials and campaigns.
- **Photography:** Photographers specializing in capturing movement have an opportunity to work on fashion editorials and campaigns.

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