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# New York Surf Photography
Zac Bush Captures an Unlikely Culture in the Big Apple

By Meghan Young | Published 2014-10-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-surf
References: [coolhunting](http://www.coolhunting.com/culture/zak-bush-revisions.php) & [zakbush](http://www.zakbush.com/)

When people think of the Big Apple, more often than not an image of honking yellow taxis in a concrete jungle comes to mind; yet there is a New York surf culture that one photographer has decided to bring attention to. Exploding over the last few years, the surf scene has seen a ton of specialized shops popping up in Manhattan and Brooklyn.

Commissioned by local brand Saturdays Surf NYC, Canadian photographer Zak Bush captures the New York surf culture in a candid way. He has since opened up a first solo show, titled Revisions. Shown at the Picture Farm Gallery, he says, "Shooting surfing here is interesting because so many elements factor into capturing a solid photo: transportation, swells, weather, etc."

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 8% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Surf Culture in New York:** Opportunity for brands to embrace and cater to the growing surf culture in the city, creating specialized products and services.
- **Specialized Surf Shops in Urban Areas:** The rise of surf shops in Manhattan and Brooklyn presents an opportunity for entrepreneurs to disrupt the retail space by offering unique and curated surf-related products.
- **Urban Surf Photography:** Photographers can tap into the emerging trend of urban surf photography, capturing the juxtaposition of cityscape and surf culture in a compelling way.

### Who This Affects Most

- **Apparel and Accessories:** Brands can capitalize on the demand for surf-inspired clothing and accessories, creating stylish, functional, and urban-friendly apparel.
- **Hospitality and Tourism:** The growing surf culture in New York opens up opportunities for hotels, resorts, and travel companies to offer surf-themed experiences and packages to attract tourists and locals alike.
- **Art and Photography:** The emergence of urban surf photography creates opportunities for photographers and galleries to showcase and sell unique artwork that captures the essence of the New York surf scene.

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