# Lower East Side-Inspired Fashion The Good Company Pays Tribute to a Region of New York Streetwear By Kalin Ned | Published 2019-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-streetwear References: [highsnobiety](https://www.highsnobiety.com/p/the-good-company-ss19-lookbook/#slide-6) & [97allen](https://www.97allen.com/) Given the cultural diversity and the rich artistic expression in the city, New York streetwear style can be divided into a few region-specific categories. Contemporary local fashion label The Good Company decides to pay tribute to the [spring aesthetics](https://www.trendhunter.com/trends/corteiz-7) of the Lower East Side with a [graphic range of tees](https://www.trendhunter.com/trends/wasted-youth-x-tappei), socks, hats, tote bags, long sleeves, hoodies, and even " a lightweight Nalgene water bottle." From the baseball hats that spotlight a minimalist squiggly line and the turtle-inspired graphic long-sleeve crewneck to the couroroy-textured bucket hat and the grey sweat suit with [graffiti-inspired motifs](https://www.trendhunter.com/trends/subware), the Lower East Side New York streetwear collection is cozy, interesting and playful. Photo Credits: The Good Company/ [Caroline Tompkins](http://www.carolinetompkins.com/) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 70% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Regional Streetwear Collections:** Fashion brands paying tribute to various regions of cities through clothing can attract customers from those areas and create a unique selling proposition. - **Graphic Print Apparel:** Clothing with unique graphic prints and designs can create a distinctive brand image and appeal to consumers seeking more individualistic fashion options. - **Sustainable Fashion:** Brands can create sustainability in fashion through the use of lightweight, reusable materials, such as the lightweight Nalgene water bottle offered in The Good Company's collection. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of regional streetwear collections and unique graphic prints in their clothing lines, attracting customers looking for more individualistic fashion options. - **Graphic Design:** Graphic designers can offer their services to fashion brands looking to create distinctive graphic prints and designs for their clothing lines. - **Sustainable Living:** Industries that cater to and promote sustainable living, such as eco-friendly product manufacturers and environmental organizations, can partner with fashion brands to create and promote sustainability in fashion. ## Related on Trend Hunter - [Streetwear Sports Capsule](https://www.trendhunter.com/trends/brigade-x-new-york-giant.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)