# Public Advertising Anarchy New York Street Advertising Takeover Axes 120 Billboards By Marissa Brassfield | Published 2009-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-street-advertising-takeover References: [woostercollective](http://www.woostercollective.com/2009/04/new_york_street_advertising_takeover_bri.html) Dozens of volunteers whitewashed 120 unregistered public advertisements yesterday as a part of the New York Street Advertising Takeover. The guerrilla movement was organized by [Jordan Seiler](http://www.publicadcampaign.com/) and the [Eastern District Gallery](http://www.eastern-district.com/) to combat the giant profits reaped by companies who display public advertising that has not been paid for. Naturally, [street artists](https://www.trendhunter.com/trends/surreal-street-art-1) rejoiced in their newly-discovered blank canvases. The graffiti in the gallery above represents some of the early pieces found by Wooster Collective after the New York Street Advertising Takeover. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Public Advertising Takeover:** Opportunity for companies to explore alternative, creative methods of advertising that disrupt the traditional billboard industry. - **Guerrilla Marketing:** Opportunity for brands to engage with consumers through unconventional and unexpected advertising strategies, creating a memorable impact. - **Street Art Collaboration:** Opportunity for brands to collaborate with street artists to create unique and eye-catching outdoor advertising campaigns. ### Industries Being Reshaped - **Advertising:** Disruptive potential for companies to revolutionize the advertising industry by finding new ways to connect with consumers outside of traditional channels. - **Outdoor Media:** Opportunity for companies operating in the outdoor media space to rethink their strategies and incorporate more interactive and engaging elements into their advertisements. - **Art Galleries:** Potential for art galleries to partner with brands to host joint exhibitions showcasing the intersection of street art and advertising as a new form of artistic expression. ## Related on Trend Hunter - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Creator-Friendly Initiatives](https://www.trendhunter.com/trends/creatorcentric-billboard.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)