# Avant-Garde Retail Spaces Tom Dixon's New York Store Includes Bizarre Room Concepts By Joey Haar | Published 2016-07-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/new-york-store References: [dezeen](http://www.dezeen.com/2016/07/27/tom-dixon-store-howard-street-soho-new-york/) & [tomdixon.net](http://www.tomdixon.net/row/nyc-shop.html) Though bright and airy in its lofted main room, British designer Tom Dixon's New York store in the neighborhood of [SoHo](https://www.trendhunter.com/trends/target-soho-store) is full of odd and slightly creepy rooms. Taking up three floors of a former boot-making factory, shoppers in the retail space will be able to get lost and they might not know what to think about the rooms they end up stumbling upon. One such room, for example, resembles what Dixon refers to as a "torture chamber." With harsh, direct lighting, bare concrete floors and crumbling grey brick walls, the room would look like something out of a Saw movie if it weren't for Dixon's shining, globular ceiling fixtures. Another room in is covered in mod blue vinyl flooring with furry walls, like a fever dream imagining of a 60s swinger's pad. For Tom Dixon's New York store, it seems that weird is wonderful. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Odd Retail Concepts:** Exploring bizarre and unconventional room designs in retail spaces can create a unique and memorable shopping experience. - **Immersive Retail Environments:** Creating immersive and thematic retail environments can enhance customer engagement and increase foot traffic. - **Unconventional Lighting Fixtures:** Incorporating unconventional and eye-catching lighting fixtures can add intrigue and visual appeal to retail spaces. ### Where This Applies - **Interior Design:** Innovative interior designers have the opportunity to push boundaries and create avant-garde retail spaces that stand out from the competition. - **Retail:** Retailers can explore unique and unconventional room concepts to differentiate themselves and attract customers looking for a memorable shopping experience. - **Lighting:** The lighting industry can innovate by developing and supplying unconventional lighting fixtures that can be used to create captivating retail spaces. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Cylindrical Furnished Penthouses](https://www.trendhunter.com/trends/one-park-drive.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Commemorative Design Exhibitions](https://www.trendhunter.com/trends/tom-dixon1.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Theatrical Lighting Exhibitions](https://www.trendhunter.com/trends/red-room.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Artistic Seating Installations](https://www.trendhunter.com/trends/tom-dixon-x-coalesse.md)